Marketing Spezialist, FMCG

Marketing Specialist, FMCG

Germany, Frankfurt

Influencer Campaigns, Product Launches, Brand Success – Shape the Future of Our FMCG Brands at ZURU

Our Brands:

- Rascals ( @rascals )

- Millie Moon ( @mymilliemoon )

About ZURU

Founded in 2003 by brothers Nick and Mat Mowbray, ZURU has quickly grown into an international company with over 5,000 employees at more than 30 locations worldwide. As one of the largest toy companies in the world, our globally recognized and award-winning brand portfolio includes Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, Snackles, and many more. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, and Gumi Yum Surprise.

Position Overview

In this role, you will be the driving force behind the growth of our baby brands in Europe, particularly in the DACH, CEE, and GCC regions. You will support the Marketing Manager not only in the implementation of local marketing strategies according to best-in-class FMCG standards but also actively shape new go-to-market plans, product launches, and influencer campaigns.

Through close collaboration with internal teams, external agencies, and retail partners, you will ensure that every marketing activity has measurable impact on brand growth, visibility, and sales. Your work will provide valuable insights, optimize budgets and campaigns, and ensure that our brands are positioned in the best possible way in all relevant markets.

Your Tasks:

- Marketing Support: Support the Marketing Manager in the planning and implementation of marketing activities for our baby brands in DACH, CEE, and GCC.

- Brand Growth: Participate in growth plans, go-to-market strategies, NPD launches, and retail activations in Europe.

- Influencer & PR: Manage PR agencies, conduct influencer campaigns, and coordinate global influencer seeding activities.

- Digital & Retail: Monitor digital marketing campaigns, implement retail marketing, and optimize retailer listings.

- Insights & Budgets: Assist with budget alignments, customer service updates, and evaluate campaigns to derive actionable recommendations.

Your Profile

- Marketing Experience: 3–4 years in brand, digital, or agency marketing, ideally with multinational experience.

- Team Culture: A team player who fosters a positive and high-performing culture.

- Can-Do Attitude: Energetic, creative, solution-oriented, and self-motivated.

- Strategic & Curious: Strong multitasking and prioritization skills with a growth-oriented mindset.

- Communication: Excellent English skills, presentation skills, and social media familiarity; additional languages are a plus.

What We Offer You:

• A dynamic and friendly work environment

• Competitive compensation

• Flexible work hours

• A modern office in Frankfurt city center with excellent public transport links or parking options

• Coffee, water, and fruit in the office kitchen

• Office breakfast every first Tuesday of the month

ZURU – Tomorrow Reimagined