Content Marketer - Manageengine

Marketing Associate

ManageEngine is the IT management division of Zoho Corporation. With over 280,000 customers across the world, ManageEngine is a recognized leader in the IT management space. We've been witnessing phenomenal growth, and to keep up with the demand, we are doubling down on our efforts by building a world-class team.

The central marketing team is a group within ManageEngine, dedicated to marketing world class enterprise IT solutions, across 190 countries. We are seeking a talented, self-motivated and dedicated marketing associate to join our North American marketing team, and work on effective content creation and strategies. The ideal candidate will need to have a creative yet tech-savvy mindset, and will need to get hands-on to accomplish tasks.

The candidate should be open to travel (domestic and international), and may have to accommodate collaboration in global time zones occasionally.

Work location: Austin office (hybrid) Job responsibilities include, but are not limited to, the following:

• Develop a strong understanding of Go-to-Market (GTM) strategies and best practices to drive effective marketing initiatives.
• Stay up to date with emerging technology trends and incorporate relevant insights into content and campaigns. Create high-quality, SEO content to continuously improve the ManageEngine website, using insights from past data to refine strategies.
• Provide data-driven content strategies, leveraging strong analytical and number-crunching skills to enhance engagement and performance.
• Design and execute targeted email marketing campaigns to enhance brand awareness, analyzing key performance metrics for continuous optimization.
• Research and identify industry trends and region-specific topics, developing compelling long-form content such as blogs, thought leadership articles, case studies, ebooks, white papers, and website content.
• Collaborate with the PR team to ensure content is published in the most impactful media channels.
• Localize global content for regional audiences by repurposing existing materials.
• Partner with external influencers and industry experts to co-create valuable, authoritative content.
• Measure content effectiveness by tracking key metrics, analyzing performance, and implementing data-driven process improvements to enhance impact and efficiency.

Basic qualifications:

• Ability to strategize and create content and messaging relevant to the target audience.
• Exceptional writing, communication, storytelling, and project management skills.
• Ability to ship great content under tight deadlines.
• Excellent attention to detail and ability to multi-task projects and deliverables.
• Tech-savvy with the ability to explain complex technical matters in a simple manner without using unnecessary jargon.

Preferred Qualifications:

• Qualification in literature, technical writing, or mass communication.
• 2 years of content writing experience in internet, media and high-tech B2B organizations.
• A nice skill intersection between copywriting, technical writing, marketing, and public speaking.
• The demonstrated ability to work independently and autonomously.

Compensation/Benefits: The salary will be starting at $70,000 per year. Permanent employees are offered competitive pay and a full suite of benefits, including medical, dental, and vision insurance as well as a company-sponsored 401k.

Zoho Corp. is an equal opportunity employer and is committed to providing a work environment free of discrimination on the basis of sex, race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, gender, gender identity, gender expression, age, sexual orientation, military status, veteran status, or any other basis protected by federal, state or local law. Successful applicants undergo a standard background check and demonstrate eligibility to work in the United States. To ensure compliance with federal and state employment eligibility laws, all candidates must possess the legal right to work in the United States at the time of application. This includes: being a U.S. citizen, being a non-citizen with authorized work status, or holding a valid work visa that does not require sponsorship by Zoho for a visa status or renewal. Zoho is unable to offer sponsorship for this position for work visas, including but not limited to H-1B visas.