Digital Marketing Co - op

Digital Marketing Co-op

Zipcar, the world's leading car-sharing company, is looking to add new talent to our team.

Today, Zipcar provides hundreds of thousands of people with a viable alternative to traditional car ownership, saving them money, time and headaches. Around the world—people are making the decision to live car free and enjoying the convenience and environmental benefits of having "wheels when you want them."

As we continue to grow our operations, we are looking for talented, passionate people with great ideas to join the team. We aim to create an environment that is supportive, diverse, and as fun as our brand. If you're results-oriented, independent, dedicated, and ready to contribute to an unparalleled member experience for our community of Zipsters, we encourage you to apply. While we appreciate every applicant's interest, only those under consideration will be contacted. We regret that phone calls will not be accepted.

About the Role

Join Zipcar's Marketing team as a Digital Marketing Co-op! In this role, you'll contribute to real projects, collaborate with a mission-driven team, and grow professionally in a fast-paced, supportive environment. Zipcar's Digital Marketing Co-op will work with teams within the marketing department and third-party agencies to help increase member acquisition through various digital channels.

What You'll Do:

• Review campaigns and digital advertising programs and help brainstorm ideas to implement new opportunities for testing and activation
• Assist with a digital advertising channel review and present recommendations for simplification
• Monitor search terms and trends to identify keyword and trend opportunities for content using platforms like Google Ads
• Consolidate and prepare campaign reports to share with various teams within the Marketing department using platforms like Facebook Ad Manager and Google Analytics
• Work with the creative team on project tracking and creative briefs
• Update and track Zipcar ad content for all paid channels including social media, display, etc.
• Conduct research on content, digital advertising channels, and competitors, and vendors as needed
• Assist in presentations, work forms and meeting agendas

We're Looking For:

• Currently pursuing a degree in Business with a concentration in Marketing
• Eager to learn and contribute
• Excellent communication and problem-solving skills
• Familiarity with digital advertising channels
• Experience in a co-op or internship position
• Minimum GPA: 3.0

The hourly rate for this position is between $20-24 per hour. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

Zipcar is the world's leading car-sharing network, found in urban areas and university campuses in more than 500 cities and towns. Our team is smart, creative and fun, and we're driven by a mission – to enable simple and responsible urban living.

Being a Zipcar member gives you easy access to a car nearby without all the cost and hassle of owning one. Founded in 2000, Zipcar disrupted – or innovated – the traditional model of car ownership and independent studies show that Zipcar's model of car sharing is proven to reduce vehicle ownership, freeing up more city space for people. Zipcar provides members with socially responsible, sustainable mobility options that support the global environment, their communities and city livability.

Zipcar is a subsidiary of Avis Budget Group, Inc., a leading global provider of mobility solutions. For more information, visit: www.zipcar.com

We encourage Zipsters to bring their whole selves to work - unique perspectives, personal experiences, backgrounds, and however they identify. We are proud to be an equal opportunity employer – M/F/D/V.