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Lifecycle Marketing Manager

Craft impactful email content to highlight Zip's strengths and value.
San Francisco, California, United States
Mid-Level
$115,000 - 150,000 USD / year
3 weeks ago

✨ About The Role

- Responsible for coordinating and managing email marketing communications, nurturing journeys, driving conversion rates, and engaging customers throughout their lifecycle - Develop a comprehensive lifecycle journey, mapping every step of the prospect and customer experience - Craft nurture campaigns to boost conversion and overall engagement, including customized flows for various lead stages and customer scenarios - Design and execute a webinar email campaign strategy, encompassing promotion, lead generation, and follow-up approaches - Collaborate with various teams to fine-tune messaging for different stages of the customer and prospect journey
- Experienced in growth or lifecycle marketing, particularly skilled in email program management - Proficient in Marketo and Salesforce, with a deep understanding of CRM and email systems - Strong analytical skills, capable of deriving key insights from quantitative and qualitative data - Skilled in segmentation and conversion techniques, able to quickly turn insights into effective actions - Comfortable working collaboratively in a fast-paced environment
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Lifecycle Marketing Manager
San Francisco, California, United States
$115,000 - 150,000 USD / year
Marketing
About Zip
The future of B2B spend