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Sr. Lifecycle Marketing Manager
Craft impactful email content to highlight Zip's strengths and value.
San Francisco, California, United States
Mid-Level
$115,000 - 150,000 USD / year
3 months ago
✨ About The Role
- Responsible for coordinating and managing email marketing communications, nurturing journeys, driving conversion rates, and engaging customers throughout their lifecycle
- Develop a comprehensive lifecycle journey, mapping every step of the prospect and customer experience
- Craft nurture campaigns to boost conversion and overall engagement, including customized flows for various lead stages and customer scenarios
- Design and execute a webinar email campaign strategy, encompassing promotion, lead generation, and follow-up approaches
- Collaborate with various teams to fine-tune messaging for different stages of the customer and prospect journey
âš¡ Requirements
- Experienced in growth or lifecycle marketing, particularly skilled in email program management
- Proficient in Marketo and Salesforce, with a deep understanding of CRM and email systems
- Strong analytical skills, capable of deriving key insights from quantitative and qualitative data
- Skilled in segmentation and conversion techniques, able to quickly turn insights into effective actions
- Comfortable working collaboratively in a fast-paced environment
Sr. Lifecycle Marketing Manager
San Francisco, California, United States
$115,000 - 150,000 USD / year
Marketing
Job is no longer active
About Zip
The future of B2B spend