Virtual Assistant - Digital Marketing | Fixed Dayshift And Weekends Off | Full Time & WFH - Remote Eligible

ZigZag Is Looking For A Virtual Assistant - Digital Marketing

We are seeking a performance-driven Digital Marketing Specialist to own paid acquisition and coordinate broader marketing execution. This is an execution-focused role working directly with the Founder, who will provide strategic direction.

Your primary objective is to generate qualified project leads at a sustainable cost.

Responsibilities:

• Manage Google Ads (Search + Performance Max) and Meta Ads
• Conduct keyword research, negative keyword optimisation and budget management
• Set up and maintain GA4, Google Tag Manager and conversion tracking
• Track cost per qualified lead, booked consultations and ROI
• Brief and direct our designer on campaign creative requirements
• Build and manage email nurture and automation flows
• Coordinate SEO execution (keyword research, content planning)
• Use AI tools to improve efficiency (ad copy, email drafts, reporting)
• Provide clear weekly performance reporting

Required Experience:

• 2-3 years of hands-on Google Ads experience
• Must have experience in Meta Ads
• Must have experience with luxury brands and/or high-end clients
• Must have experience in email marketing
• Experience with Klaviyo is preferred but not required
• Experience with high-ticket or long sales-cycle businesses
• Strong analytics, tracking and reporting skills
• Comfortable briefing designers and coordinating execution
• Excellent written English
• Important note: you must have your portfolio ready upon sending your application

ZigZag is committed to building a diverse, inclusive, and equitable workplace. We believe that talent knows no borders, and we welcome individuals from all backgrounds to help us shape the future of work. Guided by transparency and agility, we foster an environment where everyone is valued and empowered to thrive.

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