Trade Marketing Manager, Europe

Trade Marketing Manager, Europe

The Trade Marketing Manager, Europe leads the development and execution of European Trade and Shopper Marketing strategies to ensure continuous, premium brand presence at the point of sale (in-store and online), drive shopper engagement, and maximize profitable growth across European markets. This individual acts as the strategic integrator between Brand, Sales, Finance, and Markets, translating brand and category strategies into best-in-class retail execution.

The Trade Marketing Manager, Europe is accountable for category leadership, shopper activation excellence, and disciplined revenue growth management, ensuring budget governance, alignment with company goals, and maximization of OGR for growers. This role leads a matrixed European Trade Marketing organization, combining regional coordination with strong market-based execution through centers of excellence. On a global level, the role will work closely with the Global Sales Excellence team and be actively engaged in the Sales Leadership Team (SLT).

Key Responsibilities:

• Strategy & Planning
• Retailer & Channel Activation
• Shopper Activation & Sustainability
• Revenue Growth Management (RGM)
• Category Management
• Cross-Functional Collaboration
• Insights, Analytics & Best Practice
• Team Leadership & Organizational Model

Key Success Measures:

- Sustained improvement in sell-in and sell-out performance.

- Measurable growth in brand visibility, shopper conversion, and brand power.

- Deliver Target Distribution and Perfect Store Targets

- Delivery of Trade Marketing and Customer Fund budgets on target with no overspend.

- Year-on-year ROI improvement on trade and shopper investments.

- Strong market adoption of best practices and strategic Trade Marketing capabilities.

We are looking for a senior professional with 5-10+ years' Trade Marketing experience, proven ability to lead cross functional strategic initiatives, and strong exposure to European markets. You will also meet the following criteria:

• Experience in formulating strategy
• Demonstrated ability to manage budgets and problem solve in a cross-functional environment
• Excellent problem-solving skills, presentation skills and interpersonal skills
• Excellent in oral and written English, another EU language is a plus
• Demonstrated strong leadership skills and team player

Our people are what makes our culture so irresistible and uniquely Zespri. We are a passionate and mighty team of 850+ employees in 23 different locations globally. Working at Zespri is an opportunity to join a fast-paced, culture-driven environment unlike any other. We want people who share our values of making it happen, creating real connections, and leaving a legacy. Join us in shaping our future and be part of a truly unique organisation.

• Competitive overall remuneration package
• FlexWELL flexible work; WFH & the office.
• Additional paid annual leave day per year (Zespri Day).
• Two additional paid leave days for you to proactively support the moments that genuinely boost your mental, physical, emotional, and social wellbeing (Boost Days)
• Global Life and Permanent Disability Insurance.
• Group Medical Insurance benefits.

Tono mai inaianei! Apply Now! Applications close 23 March 2026