SFDC Marketing Cloud Consultant

Salesforce Marketing Cloud Consultant

We are looking for a Salesforce Marketing Cloud Consultant to design, implement, and optimize marketing automation solutions using Salesforce Marketing Cloud (SFMC). The role requires a blend of business consulting, campaign strategy, and technical expertise to deliver scalable, data-driven customer engagement solutions.

Key Responsibilities

A. Consulting & Business Alignment

• Engage with business stakeholders to understand marketing objectives and translate them into SFMC solutions
• Conduct discovery workshops, requirement gathering, and solution blueprinting
• Provide strategic recommendations on customer journeys, campaign optimization, and personalization

B. Solution Design & Implementation

• Design and implement end-to-end Marketing Cloud solutions aligned with business requirements
• Configure and develop SFMC modules:
• Journey Builder
• Email Studio
• Automation Studio
• Mobile & Advertising Studio
• Define data models, data extensions, segmentation strategies

C. Campaign Management

• Design and execute email, SMS, and multi-channel campaigns
• Develop personalized, automated customer journeys and segmentation strategies
• Manage campaign lifecycle including build, testing, deployment, and optimization

D. Data & Integration

• Integrate SFMC with CRM, Data Cloud, and third-party systems
• Manage subscriber data, segmentation logic, and data hygiene
• Support data migration, transformation, and synchronization

E. Analytics & Optimization

• Track campaign performance and generate actionable insights
• Use analytics to improve ROI and customer engagement
• Perform A/B testing and continuous optimization

F. Stakeholder & Delivery Management

• Collaborate with cross-functional teams (marketing, sales, IT)
• Manage client communication, expectations, and escalations
• Provide training and enablement to end users

Required Skills & Experience

A. Experience

• 5+ years overall experience with 2–4+ years in Salesforce Marketing Cloud
• Hands-on implementation experience in SFMC projects (end-to-end)
• Experience working with enterprise clients and multi-channel campaigns

B. Technical Skills

• Strong expertise in:
• Journey Builder, Email Studio, Automation Studio
• Data extensions, SQL, segmentation
• Experience in:
• AMPscript / Server-Side JavaScript / HTML emails
• API-based integrations and data pipelines
• Understanding of CRM, Data Cloud, and marketing automation

C. Functional & Consulting Skills

• Strong understanding of digital marketing concepts and customer journeys
• Ability to translate business requirements into technical solutions
• Strong analytical and problem-solving capabilities
• Stakeholder management and communication skills

D. Certifications (Preferred)

• Salesforce Marketing Cloud Consultant
• Marketing Cloud Email Specialist

About Us

At Zensar, we're "experience-led everything". We are committed to conceptualizing, designing, engineering, marketing, and managing digital solutions and experiences for over 130 leading enterprises. We are a company driven by a bold purpose: Together, we shape experiences for better futures. Whether for our clients, our people, or the world around us, this belief powers everything we do. At the heart of our culture is ONE with Client - a set of four core values that reflect who we are and how we work: One Zensar, Nurturing, Empowering, and Client Focus. Part of the $4.8 billion RPG Group, we're a community of 10,000+ innovators across 30+ global locations, including Milpitas, Seattle, Princeton, Cape Town, London, Zurich, Singapore, and Mexico City. Explore Life at Zensar and join us to Grow. Own. Achieve. Learn. to be the best version of yourself. We believe the best work happens when individuality is celebrated, growth is encouraged, and well-being is prioritized. We are an equal employment opportunity (EEO) and affirmative action employer, committed to creating an inclusive workplace. All qualified applicants will be considered without regard to race, creed, color, ancestry, religion, sex, national origin, citizenship, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veteran status.

Job Info

• Job Identification 145335
• Apply Before 05/30/2026, 06:30 PM
• Job Shift Day Job
• Locations Block 3, 1st, 8th Floor,, Hyderabad, Telangana, 500019, IN
• Work from Anywhere Yes
• Minimum Experience (In Years) 10
• Maximum Experience (In Years) 10