Account Manager, Paid Media

Account Manager, Paid Media

Zeno Group is seeking a digital savvy and data-driven Account Manager to join its Canadian Paid Digital team, helping build paid media strategies and drive results for some of the world's biggest lifestyle and CPG brands.

Responsibilities:

• Act as a compassionate team lead.
• Build client relationships.
• Deliver clear POVs on digital and media trends.
• Demonstrate the ability to council junior team members, colleagues, and clients.
• Develop client paid media proposals/pitches
• Develop thoughtful paid media strategies to accomplish client overarching goals and business objectives.
• Mine strategic work and data for consumer insights.
• Navigate large organizational structure.
• Translate data points from campaign results into meaningful client insights and recommendations
• Work collaboratively with large partner agencies across marketing disciplines.

Qualifications:

• 4 - 6 years of paid media/digital investment experience.
• A data-driven candidate who puts an emphasis on outcomes, not outputs.
• A trusted account lead who can anticipate client needs and problem solve on the fly.
• Deep understanding of performance marketing, audience segmentation and optimization.
• Experience with paid publisher partnerships and partner/vendor management.
• Integrated media planning and buying experience outside of digital is a bonus but not required.
• Ability to execute campaigns with excellence in backend of platforms a must. Specifically on Meta, Google Ads (SEM, Video, Display), Pinterest, TikTok.
• Multi-channel media buying and planning experience delivering strong full-funnel plans to reach client KPIs.
• Manage paid media finances, including large projects within a budget.
• One who can develop channel strategy and reflect the nuances of different paid media channels.
• Strong understanding of performance and brand marketing, ability to set KPIs against objectives and buy media accordingly and then report on campaign results providing the necessary context.
• Understanding of web analytics (i.e. Google Analytics, Adobe Analytics) and their presence within the user journey.

Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry's most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek's Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.

Healthy, happy employees make Zeno better, so we have programs that support physical, mental, and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity, and support work/life balance. We offer a variety of medical, dental, and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays, and self-care time. Employees are supported in their pursuit of financial wellness with tuition assistance, life insurance, and free access to a certified financial coach. And our unique Zeno Wellness program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy.