Senior Marketing Manager - Credit Karma

Senior Marketing Manager

Intuit Credit Karma is a mission-driven company, focused on championing financial progress for our more than 140 million members globally. While we're best known for pioneering free credit scores, our members turn to us for everything related to their financial goals, including identity monitoring, applying for credit cards, shopping for insurance and loans and savings accounts and checking accounts – all for free. Credit Karma has grown significantly through the years: we now have more than 1,700 employees across our offices in Oakland, Charlotte, Culver City, San Diego, London, Bangalore, and New York City.

We're looking for a Senior Marketing Manager to help grow our products by leading multi-channel growth marketing campaigns. You will develop a deep understanding of member needs to craft highly personalized marketing messages and experiences that touch millions of members every day. We are hiring across multiple experience levels; level and scope will depend on experience. You will have the opportunity to learn from best-in-class growth marketers, and continue to build a strong foundation for your career.

Responsibilities

• Drive growth strategy & execution for core product initiatives from inception to launch across multiple channels, including email, push notifications and in-app
• Design and implement A/B and multivariate tests, including hypothesis development, sample sizing, and success evaluation
• Use data to define segmentation & targeting strategies, evaluate the effectiveness of campaigns, create performance reports and provide actionable insights to stakeholders
• Independently size and prioritize growth opportunities that drive your KPIs
• Partner closely with Copy, Design, Brand, Content Development, Legal, and external agencies to transform your ideas into compelling and personalized messages
• Partner closely with Product, Analytics, and Engineering teams to identify opportunities to engage with members
• Own the experimentation roadmap and long-term learning agenda for growth (scope varies by level)
• Steer complex, cross-functional projects
• Contribute to a collaborative team culture; at higher levels, mentor and support junior marketers

Qualifications

• 3+ years professional experience in performance or growth marketing
• High data acumen; data-driven decision-maker
• Demonstrated ownership designing and implementing complex A/B and multivariate tests at large scale
• Excellent verbal, written, and interpersonal communication skills with ability to clearly and succinctly articulate results and recommendations
• Hands-on, high capacity doer with desire to learn quickly, and the ability to anticipate tradeoffs and interdependencies
• Highly organized and detail-oriented
• High energy and positive attitude with a 'can do,' solution-oriented mindset
• Advanced Microsoft Excel and Google Sheets skills
• Marketing experience in fintech, personal finance, or mortgage industries preferred
• SQL, BigQuery, and HTML familiarity preferred
• Technical or quantitative degree (e.g., Econ, Stats, Math, Data Science) preferred