Principal, Data & AI Systems Lead, Marketing Futures

Principal, Data & AI Systems Lead

We're looking for a Principal, Data & AI Systems Lead to join Intuit's Marketing Futures Team, a group embedded in our broader marketing organization tasked with defining, piloting, and scaling AI-enabled and future-oriented marketing capabilities. You will build AI-powered automation workflows, predictive analytics frameworks, and performance dashboards that supercharge marketing efficiency and effectiveness. You'll work at the intersection of data science, marketing operations, and AI tool integration, partnering closely with product managers, engineers, channel teams, and the broader marketing org to operationalize intelligent automation. We are looking for a data-driven marketer who is an avid learner, experimenter, and builder ready to wire the marketing org for the AI era.

Responsibilities

• Design and build AI-powered marketing automation workflows that streamline campaign operations: automated creative testing, budget optimization, predictive bidding.
• Develop and maintain performance dashboards and analytics frameworks that provide leadership visibility into AI adoption rates, time savings, cost savings, and performance lift.
• Strategically oversee the Marketing AI Lighthouse pilot portfolio, partnering with cross-functional leadership to architect, validate, and transition high-impact AI pilots into enterprise-scale marketing capabilities.
• Integrate AI tools and platforms with the core marketing tech stack to orchestrate high-concurrency workflows that drive measurable lift in customer acquisition and operational velocity
• Partner with marketing technology, product, engineering and data science teams to operationalize customer segmentation models, first-party data strategies, and AI-driven personalization at scale across the customer experience.
• Build automated reporting pipelines that quantify the impact of Marketing Futures pilots: tracking adoption, time-to-launch, and performance against baselines.
• Develop and maintain internal automation playbooks and toolkits that enable channel teams to self-serve proven AI workflows.
• Collaborate with the Head of Marketing Futures to identify high-impact automation use cases and transition proven solutions to partner teams.

Qualifications

• 8+ years of experience in marketing analytics, marketing operations, or data-driven growth marketing, with at least 3 years building AI-powered automation workflows.
• Proven track record of architecting and deploying production-grade automation infrastructure on GCP/AWS/Azure that scales AI workflows across global marketing organizations.
• Strong proficiency in data modeling, customer segmentation, and analytics tools (e.g., GA4, Mixpanel, Amplitude, Adobe Gen Studio, Adobe Analytics, Customer Data platforms).
• Hands-on experience integrating AI tools into marketing tech stacks; comfort working with APIs, ADKs/SDKs, and platform AI capabilities.
• Proficiency in Python, SQL, or similar for data analysis and automation scripting; experience with no-code/low-code platforms (e.g., Cursor, Claude Code) is required.
• Experience building dashboards and attribution models; strong understanding of marketing measurement, incrementality testing, and performance metrics.
• Track record of working cross-functionally with product, engineering, data scientists, and marketing channel owners.
• Excellent communication skills; ability to translate complex data insights into actionable recommendations for non-technical stakeholders.
• Experience in fintech, SaaS, or regulated industries is a plus.