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Marketing Analytics - Survey Specialist

Develop and analyze surveys to optimize healthcare marketing strategies
Hyderabad, Telangana, India
Senior
2 days ago
Zelis

Zelis

A healthcare and financial technology company specializing in integrated payments and pricing optimization solutions for healthcare payers and providers.

Marketing Or Research Analytics Specialist

We are looking for a marketing or research analytics specialist who will support our quantitative research survey program. Under the supervision of the Vice President Marketing Analytics the Survey Specialist will play a critical part in development, deployment, and assessment of quantitative surveys of existing and potential Zelis clients and stakeholders both in a B2B and B2C setting. In addition the incumbent will be relied on to perform quantitative interpretation and analysis that will lead directly to the creation of concise visualizations and reporting on survey results. You will help Zelis understand how marketing campaigns and client engagement are driving brand health, the competitive landscape, pricing, and product development. This will include working within our marketing analytics software solutions and survey tools. To be successful in this role, you should have an understanding of marketing surveys, reporting, and quantitative analysis of structured and unstructured survey results.

Required Skills:

  • 7+ years of experience in a marketing analytics and/or operations role; with
  • 5+ years working for a U.S. based healthcare or U.S. healthcare provider in a B2B or B2C environment.
  • 5+ years of experience with Qualtrics, QuestionPro or similar survey and reporting tools.
  • 5+ years of working knowledge with Tableau, PowerBI, or similar reporting tools.
  • 2-3+ years working knowledge of CRM (Hubspot, Salesforce).
  • Highly analytical and data-driven mindset with a strong statistical background.
  • Passion for bringing process and structure to support data-driven decisions.
  • Ability to communicate survey insights concisely and perform quantitative analysis on structured and unstructured survey data.
  • Ability to interface with third-party vendors (Qualtrics, Klue) for basic to moderate troubleshooting.
  • Growth-oriented and adaptable; able to excel in fast-paced environments with complex data needs.
  • Attention to detail—accurate data gathering, insightful analysis, ability to manage logistics and tactical details with flawless execution.
  • Must be a self-starter and quick learner with the desire to learn.
  • Healthcare industry experience a plus but not required.
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Marketing Analytics - Survey Specialist
Hyderabad, Telangana, India
Marketing
About Zelis
A healthcare and financial technology company specializing in integrated payments and pricing optimization solutions for healthcare payers and providers.