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Affiliate Marketing Manager
Expand online customer acquisition channels through strategic partnerships and campaigns
Hong Kong
Senior
3 weeks ago
Zeal Group
Provides online trading and investment services, offering multi-asset brokerage, financial technology solutions, and market access to global clients.
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Job Title
Position Overview
Responsible for expanding customer acquisition channels, including online partnerships, cross-industry resources, and cross-sector alliances. Drive IB and retail client conversion through multi-channel strategies, optimize customer acquisition costs, and enhance brand market penetration.
Core Responsibilities
- Channel Development & Partnerships: Identify and develop potential online channels, cross-industry partners, and alliance resources; establish cooperation processes and maintain long-term relationships.
- Campaign/Marketing Execution: Design online activation campaigns, customer lead generation plans, and cross-department implementation plans to ensure IB and retail client conversion.
- Data Tracking & Optimization: Monitor channel traffic, registration, and deposit data; analyze channel performance; propose optimization strategies to improve ROI.
- Cross-department Collaboration: Work closely with sales, branding, PR, and product teams to ensure smooth campaign execution and a consistent customer experience.
About Zeal Group
Provides online trading and investment services, offering multi-asset brokerage, financial technology solutions, and market access to global clients.