Sr. AI Product Marketing Manager - AI Foundation

Sr. Marketing Manager For Ai Foundation

At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

SAP is at the forefront of AI-driven business transformation, embedding AI across its entire product portfolio to help customers run better, faster, and smarter. AI Foundation is SAP's unified platform for enterprise AI, designed to help organizations unlock new levels of productivity, efficiency, and decision-making. It is a key innovation in Business AI, leveraging Generative AI, large language models, and advanced orchestration to enable intuitive and intelligent interactions within SAP's enterprise applications.

SAP's Business AI mission is to accelerate AI adoption across SAP's enterprise applications and redefine business productivity. As the Sr. Marketing Manager for AI Foundation, you will be responsible for driving SAP's AI platform to market, ensuring it is well-positioned to empower businesses globally.

We are looking for a Sr. Marketing Manager to lead the marketing strategy, positioning, and storytelling for SAP's flagship business AI platform. This role is critical to SAP Business AI's success, driving awareness, adoption, and differentiation in the competitive AI landscape. You will be responsible for building and executing a marketing plan that elevates AI Foundation's impact, showcases its value to customers, and ensures it is positioned as a market-leading enterprise AI solution.

The Role

As the Sr. Marketing Manager, you will lead the end-to-end marketing efforts for SAP's enterprise AI platform. This includes defining positioning and messaging, supporting go-to-market strategies, and shaping customer engagement. You will work closely with Product Management, Engineering, Sales, and Corporate Marketing to craft a compelling narrative that showcases how AI Foundation redefines business productivity and decision-making for SAP customers.

Key responsibilities include:

• Define and execute the marketing strategy for AI Foundation, ensuring clear positioning and differentiation in the enterprise AI landscape.
• Craft compelling messaging and storytelling to communicate AI Foundation's value to enterprise customers, technical buyers, developers, and business leaders.
• Develop high-quality demonstrations that showcase AI Foundation's capabilities across SAP solutions, ensuring strong narratives for marketing moments, events, and press engagements.
• Lead cross-functional collaboration across SAP's marketing and product teams to ensure a cohesive approach to AI Foundation's positioning and customer engagement.
• Orchestrate go-to-market plans for AI Foundation, ensuring strong alignment across digital marketing, content, field enablement, and demand generation efforts.
• Track AI market trends, competitive positioning, and customer feedback to influence product roadmaps and marketing strategy for AI Foundation.
• Engage with customers, analysts, and industry influencers to establish SAP's thought leadership in AI-powered enterprise productivity.
• Drive product marketing excellence by aligning AI Foundation's messaging with SAP's broader Business AI strategy and ensuring its successful integration across SAP's ecosystem.
• Drive thought leadership efforts by creating and amplifying content such as blogs, whitepapers, customer stories, and executive presentations, as well as identifying opportunities for speaking engagements, webinars, and industry events.

Experience & Skills:

• Clear understanding of tech-driven business solutions, particularly AI and enterprise AI adoption trends.
• Experience leading B2B product marketing for AI-powered or cloud-based solutions, focusing on messaging, positioning, and go-to-market execution.
• Demonstrated experience in developer marketing, including engaging technical audiences, creating developer-centric content, and driving adoption of tools and capabilities among the developer ecosystem.
• Strong ability to translate technical concepts into compelling marketing narratives for business leaders and technical decision-makers.
• Storytelling expertise, with a track record of creating high-impact content, keynote presentations, and engaging demo experiences.

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best. We win with inclusion SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world. SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability. SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP's commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 162800 - 276800(USD) USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance.