Product Marketing Manager

Product Marketing Manager

We are seeking a strategic and creative Product Marketing Manager to join our growing team. In this role, you will craft messaging, build marketing go-to-market programs, and deliver compelling content that drives awareness, demand generation, sales execution, and partner success. You will collaborate across product, digital marketing, sales, and partner teams to amplify our market presence and ensure our solutions meet evolving customer needs.

Responsibilities

Messaging & Market Strategy

Develop messaging and a strategic plan aligned with digital marketing. Amplify digital review platform importance and increase the number of solution reviews.

Content & Demand Generation

Deliver a comprehensive bill of materials for digital and field marketing teams, including thought leadership content, infographics, messaging, website copy, product tours, solution videos, and blogs.

Sales & Go-to-Market Enablement

Create and support targeted sales play content, such as solution briefs, pitch decks, prospecting tools, social content, and video content.

Partner Marketing & Enablement

Curate messaging and materials for SAP Partner programs, including solution briefs, pitch decks, and Event-in-a-Box toolkits.

Market Alignment & Thought Leadership

Develop content that aligns SAP Sales Cloud strategy with emerging business needs and long-term trends. Launch quarterly, PMM-driven release marketing programs (webinars, blogs, videos, newsletters) in collaboration with Product Management across SAP Sales Cloud, Service Cloud, Enterprise Service Management, and Foundation.

Qualifications

5+ years of product marketing or related experience in B2B enterprise software. Proven ability to develop messaging, strategic marketing plans, and enablement content. Experience working with digital review platforms (e.g., G2, TrustRadius, Gartner Peer Insights). Strong skills in content creation across written, visual, and video formats. Experience enabling sales and partner go-to-market activities. Excellent collaboration and communication skills with the ability to influence cross-functional teams. Data-driven approach with experience measuring and reporting marketing impact.

What We Offer

The opportunity to shape the positioning and success of SAP's modern, cloud-native CRM solutions. A dynamic and collaborative culture with exposure to senior stakeholders across marketing and product organizations. Competitive compensation and benefits package. Career growth in a global company committed to innovation and customer success.

Bring out your best SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world. SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.