Marketing Manager - Y Products

Marketing Executive

Yokogawa, award winner for 'Best Asset Monitoring Technology' and 'Best Digital Twin Technology' at the HP Awards, is a leading provider of industrial automation, test and measurement, information systems and industrial services in several industries.

Our aim is to shape a better future for our planet through supporting the energy transition, (bio)technology, artificial intelligence, industrial cybersecurity, etc. We are committed to the United Nations sustainable development goals by utilizing our ability to measure and connect.

Our 18,000 employees work in over 60 countries with one corporate mission, to "co-innovate tomorrow". We are looking for dynamic colleagues who share our passion for technology and care for our planet. In return, we offer you great career opportunities to grow yourself in a truly global culture where respect, value creation, collaboration, integrity, and gratitude are highly valued and exhibited in everything we do.

Company: YOKOGAWA

Yokogawa Electric Corporation is a Japanese multinational electrical engineering and software company with businesses based on measurement, control, and information technologies.

Work Location: YIL – YOKOGAWA INDIA LIMITED – Bangalore

Job Purpose: To lead marketing initiatives and strategic promotion of Yokogawa's Transmitter portfolio—including Pressure transmitter / Temperature Transmitters and wireless Instruments—to expand market presence and drive growth in India.

Responsibility:

• Develop and execute marketing strategies for Transmitters across industries such as Oil & Gas, Power, Chemicals and Environmental Monitoring.
• Ensure engagement with top Consultants / EPCs and end users
• Project pursuit for transmitter business
• Analyse and forecast business numbers
• Competitor benchmarking
• Collaborate with sales, engineering, and global teams to tailor solutions for Indian market needs.
• Organize and participate in industry events, webinars, and technical seminars.
• Support proposal development, product positioning, and customer presentations.
• Drive digital marketing campaigns and lead generation activities.

Reporting to: Vinod Chandriki / FIBD Head

Direct Reports: None

Education: B Tech in Instrumentation / Electronics

Experience: Candidate should be with atleast 5 years experience in the field of Marketing. Experience in handling Transmitters(various types). Relevant experience with competitor is preferred. Must have reasonable understanding on the working of field Instruments/ applications / Industry etc Relevant experience in handling flowmeters with consultant / End user can be considered

Skill & Knowledge:

• Understanding of Field Instruments
• Familiarity with regulatory standards (e.g., PESO / ATEX / FF)
• Strong communication and presentation Skills
• Good Understanding of Hazardous Area certification requirements
• Good networking skills

Behavioural /Leadership Competencies:

- Team collaboration - Time management - Proactive communication

Key Performance Indicators (KPIs):

• Increasing OI and ST for transmitters
• Increasing the profitability of transmitter business
• Ensuring MRO business growth
• Ensuring strategic project wins

Yokogawa India Limited is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Yokogawa is an Equal Opportunity Employer. Yokogawa wants a diverse, equitable and inclusive culture. We will actively recruit, develop, and promote people from a variety of backgrounds who differ in terms of experience, knowledge, thinking styles, perspective, cultural background, and socioeconomic status. We will not discriminate based on race, skin color, age, sex, gender identity and expression, sexual orientation, religion, belief, political opinion, nationality, ethnicity, place of origin, disability, family relations or any other circumstances. Yokogawa values differences and enables everyone to belong, contribute, succeed, and demonstrate their full potential.