Channel Marketing Manager (partner & Indirect Sales)

Indirect Marketing Manager

Yodeck is a fast-growing Software-as-a-Service (SaaS) company that is laser-focused on disrupting the $23B digital signage industry. Yodeck's affordable, easy-to-use, and feature-rich solution has been developed to democratize digital signage and empower with it any and every business around the world. Yodeck was first introduced in 2016 and now powers over 160,000 screens across every type of business from restaurants and retail stores, to schools, stadiums and conference halls. Yodeck is now in the top 5 of digital signage SaaS platforms in the world, and we are looking for curious and smart people to drive even faster!

As Indirect Marketing Manager, you'll drive Yodeck's growth via channel partners and indirect partners. This includes partner acquisition, enablement, and joint co-marketing campaigns to generate net-new customers and expand usage within the existing base.

You will collaborate with Product Marketing for messaging and positioning, while owning the partner campaign calendar, traditional outreach programs (events, expos), and partner-driven revenue programs.

Responsibilities

Partner Acquisition & Recruitment

• Lead the marketing efforts to attract, recruit, and onboard new partners (resellers, white-label, MSPs, distributors).
• In charge of defining the channel IPP, segmenting the base accordingly and building campaigns to recruit and energise similar partners.
• Design and execute outreach campaigns. Using events, associations and direct campaigns to unlock new engagement on a global scale.
• Collaborate with Channel Sales to target and qualify partner opportunities.

Partner Enablement & Co-Marketing

• Execute co-marketing campaigns with partners: webinars, bundles, vertical promotions. Building on established markets and opening up new geographies.
• Define and build innovative ways partners can drive new business via Yodeck, using our assets and marketing co-funds to drive growth.
• Support onboarding of new partners with messaging, assets, and onboarding flows. Ensuring that our Partner Platform holds all the assets they need to be successful.

GTM Activation & Campaign Execution

• Translate PMM-delivered messaging and GTMs into partner-ready campaigns. You have a global remit, so ensure engagement reflects different cultures and approaches.
• Manage communication messaging, working with the Lifecycle Marketing team to optimise HubSpot workflows and effectively rollout to partners.
• Track usage of partner materials and engagement across different partner tiers. Identify signals to improve engagement and maximise the partner network contribution.

Performance & ROI Management

• Analyze partner marketing ROI: new logos, expansion MRR, churn, activation, and utilization rates.
• Own budget allocation, partner MDF, and campaign effectiveness tracking.