Senior Performance Marketing & Social Media Executive (remote) - Remote Eligible

Performance Marketing Specialist

At Write Edge, we specialize in providing high-quality English and writing tuition classes for primary and secondary school students in Singapore. The English enrichment centre was founded in 2014 with a vision to deliver exceptionally effective lessons that help to build a strong foundation in the English language and nurture writing skills in young students. From just 12 students and 1 branch in Singapore, Write Edge has since expanded to 12 physical branches, 1 online arm. Write Edge is now in Singapore, Malaysia and Indonesia. With decades of combined teaching, curriculum and education management experience, we've got a well-seasoned team at the helm. We work very hard to help our students have the best experience at Write Edge and take great pride in what we do.

This role requires someone who can drive full funnel lead generation and grow our social media following and impact. The ideal candidate is both data-driven and a strategist, capable of analyzing data to drive performance.

Performance Marketing

• Take full ownership and run point on all digital performance marketing efforts.
• Develop and execute SEM, SMM, and SEO campaigns across Google, Facebook, Instagram, TikTok, LinkedIn, YouTube, and other emerging platforms.
• Manage end-to-end campaign execution: ad creation, targeting, optimization, and reporting.
• Conduct keyword research, A/B testing, and continuous campaign improvement to maximize ROI.
• Allocate and track digital marketing budgets, identifying opportunities for cost optimization.
• Collaborate with content, design, and operations teams to ensure campaigns are delivered seamlessly.

Social Media & Events Management

• Develop and implement social media strategies to grow engagement, brand awareness, and customer retention.
• Create, schedule, and post social content (graphics, captions, videos) aligned with campaigns and brand identity.
• Monitor trends, track engagement, and adjust content and posting strategies as needed.
• Handle customer interactions and feedback on social media to maintain a positive brand image.
• Plan and execute online and offline events including logistics, marketing materials, and post-event follow-ups.

Data Analytics

• Track and analyze campaign performance, website traffic, social media metrics, and other digital KPIs.
• Generate actionable reports and insights to optimize campaigns and support decision-making.
• Execute data-driven A/B tests and adjust campaigns based on performance insights.
• Present campaign performance, insights, and recommendations to management regularly, demonstrating accountability for results and ROI.
• Be the main point of contact for all digital campaign performance, reporting, and optimization strategies.

Budget Management (shared with BM Lead)

• Budget Allocation: Allocate and manage the digital marketing budget effectively to maximize ROI.
• Financial Reporting: Track and report on budget expenditure, ensuring transparency and accountability.
• Cost Optimization: Identify opportunities for cost savings and efficiency improvements in marketing spend.

Requirements

• At least 3-4 years of experience in performance marketing, social media management or digital marketing
• Hands-on experience executing paid campaigns (SEM, SMM, SEO) and managing social media accounts
• Strong knowledge of CRM systems, WordPress/Elementor, and social media platforms
• Proven ability to manage multiple campaigns and projects end-to-end, meeting deadlines and KPIs
• Strong creative, strategic, and analytical skills to translate insight into action
• Excellent time management, prioritization, and multitasking skills in a fast-paced environment
• Collaborative mindset, comfortable working with internal teams and external partners

Further Details

1. Remotely for the Singapore Team
2. Monday-Friday, 9am to 6pm
3. Salary: 4000-5500 MYR Monthly

Why Join Us?

• Work directly with an established leader and mentors who can help develop you and your career
• A working environment that respects you and invests in you
• A dynamic working environment that will constantly engage and challenge you
• Opportunity to be part of a growth story