Content Engineer (marketing)

Content Marketing Manager

Workstream is a mission-driven company building the all-in-one HR, payroll, and hiring platform for managing the hourly workforce. There are 2.7 billion hourly workers, making up 80% of the global workforce, but this market has been heavily underserved by technology and deserves better. Workstream has been purpose-built for the hourly workforce from day one so that these businesses and their employees can thrive.

Our customers include leading brands from multiple sectors, including Burger King, Carl's Jr./Hardee's, IHOP, KFC, and Culvers. We are a high growth series B company and quickly expanding our product portfolio to deliver on our vision. We are backed by legendary VCs and industry experts like Founders Fund, BOND, and Coatue.

We're looking for a Content Marketing Manager who thinks like a Content Engineer. This isn't just about creating content — it's about designing the systems and workflows that will make Workstream the go-to brand for restaurant owners and operators. You'll combine storytelling with structured, repeatable processes. From scaling video across YouTube and Instagram, to building automation into our content pipeline, you'll help transform how we reach, engage, and grow our audience.

This role, reporting to the Head of Marketing, works directly with our Founder and CEO, shaping narratives, building a content engine powered by AI and data, and turning restaurant customer stories into scalable assets that drive growth.

Day in the Life

• Design content systems: Create repeatable workflows for short-form video, blog, and social content that can be scaled by editors, designers, and AI tools.
• Lead YouTube Shorts & Instagram strategy: Own the roadmap from ideation to publishing, ensuring content resonates with restaurant operators.
• Engineer smart workflows: Integrate AI and automation for research, scripting, repurposing, and distribution to maximize output without sacrificing quality.
• Executive storytelling: Ghostwrite scripts and prep content for our CEO, bringing his vision to life with engaging, scalable formats.
• Produce and capture stories: Lead shoots with customers and internal leaders, turning their insights into repeatable content formats.
• Measure and optimize: Analyze performance across platforms, identify growth levers, and double down on what scales.

Who You Are

• Experience in content marketing or social media with a system-builder mindset — you've built processes or playbooks, not just one-off posts.
• Comfort with AI, automation, and data. You know how to use tools to scale content production and measure success.
• A strong sense of storytelling and virality — able to spot hooks, trends, and formats that travel.
• Proven track record growing audiences (YouTube, Instagram, TikTok, or similar).
• Experience ghostwriting or producing for executives or thought leaders.
• Passion for restaurants, hospitality, or small business entrepreneurship (bonus if you've worked in or around restaurants).

Nice To Have

• Video editing skills (nice to have, but not required).

Why Join Us

• Shape the next generation of content marketing by blending creativity, AI, and systems design.
• Work directly with our CEO to amplify thought leadership and build a category-defining brand.
• Help create scalable playbooks that fuel long-term brand growth.
• Capture real customer stories and turn them into powerful, repeatable assets.
• Join a fast-paced team that values creativity, speed, and bold ideas.
• Nationwide applicants welcome — if you're looking to break into Silicon Valley, this is an incredible opportunity to relocate, grow, and accelerate your career.

What We Offer

• A mission-driven and value-based company dedicated to empower deskless workers and local businesses
• An early employee opportunity at a Series B hyper-growth startup; work with the founding team and industry veterans to accelerate your career
• Competitive salary and equity
• Comprehensive health coverage: medical, dental, and vision. We pay 95% of your premiums for our employees and 85% for dependents
• In office amenities and stocked kitchen
• 401K Plan
• Pre-tax commuter benefits
• Learning/development stipend
• Unlimited PTO

Salary Range

In compliance with the California Pay Transparency Law, the base salary range for this role is between $90,000 - $115,000 in San Francisco. This range is not inclusive of our discretionary bonus or equity package. When determining a candidate's compensation, we consider a number of factors including skillset, experience, job scope, and current market data.

Additional Information

Workstream provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. We are committed to the full inclusion of all qualified individuals.