Senior Director - Strategic Sales Initiatives

Senior Director - Strategic Sales Initiatives

The Senior Director - Strategic Sales Initiatives will act as a strategic partner to the VP Sales, EMEA & APAC, driving high-impact initiatives that optimise sales productivity, accelerate revenue growth, and enhance organisational effectiveness.

This role blends strategic insight with execution discipline, identifying opportunities, shaping solutions, and leading cross-functional programs that create measurable business outcomes. As a trusted advisor and operator, you will help steer key priorities across the EMEA & APAC Sales organisation while collaborating closely with leadership, Marketing, Partnerships, Sales Operations, and Customer Success to maximise impact.

What You'll Do

• Partner directly with the VP Sales, EMEA & APAC, to define and drive strategic initiatives that improve productivity, growth, and organisational alignment
• Lead cross-functional programs that enhance go-to-market effectiveness, including pipeline creation, territory optimisation, partner strategy, and sales process improvements
• Analyse performance data, market dynamics, and competitive landscape to shape decision-making and drive accountability
• Design and implement initiatives that streamline operations and elevate seller effectiveness, ensuring resources are focused on the highest-impact opportunities
• Facilitate executive planning sessions, prepare strategic insights, and deliver business reviews for senior leadership
• Support capacity planning, forecasting, and organisational design in partnership with Sales Operations and Finance
• Drive alignment between EMEA and APAC on best practices, ensuring learnings are shared and scaled
• Proactively address and eliminate obstacles to execution

What You'll Need

Minimum Qualifications

• 12+ years of experience in Sales Strategy, Business Operations, or GTM Leadership
• Demonstrated success delivering measurable improvements in sales productivity and growth within a SaaS organisations
• Undergraduate degree or equivalent combination of relevant experience and expertise

Preferred Qualifications

• Experience acting as a strategic advisor to senior sales leadership
• Strong leadership in driving organisational change and executing complex, cross-functional projects in high-growth technology environments
• Proven ability to influence and collaborate with senior executives and cross-functional teams, with outstanding communication, presentation, and executive presence
• Expertise in sales process design, performance metrics, and GTM execution in high-growth SaaS organisations
• Deep understanding of EMEA market dynamics - additional APAC exposure preferred
• Analytical strength combined with pragmatic problem-solving and adaptability in fast-paced environments
• Ability to distill complex analysis into actionable insights
• Strong learning agility and adaptability in fast-paced environments
• Exceptional communication skills with executive presence and ability to influence and align senior stakeholders

Travel Requirements & Working Conditions

• Up to 25% travel for strategic meetings, sales events, and cross-regional collaboration
• Reliable internet access for remote work periods when not in a Company office
• Ability to work across complex time zones as needed for strategic initiatives and stakeholder management

Workiva is an Equal Opportunity Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognise diversity as an important source of intellectual thought, varied perspective, and innovation. Employment decisions are made without regard to age, gender identity, race, religion, disability status, sexual orientation, or any other protected characteristic.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com.

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.