Senior Regional Marketing Manager

Senior Regional Marketing Manager

Workato transforms technology complexity into business opportunity. As the leader in enterprise orchestration, Workato helps businesses globally streamline operations by connecting data, processes, applications, and experiences. Its AI-powered platform enables teams to navigate complex workflows in real-time, driving efficiency and agility.

Trusted by a community of 400,000 global customers, Workato empowers organizations of every size to unlock new value and lead in today's fast-changing world.

Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company. But, we also believe in balancing productivity with self-care. That's why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.

If this sounds right up your alley, please submit an application. We look forward to getting to know you! Also, feel free to check out why:

• Business Insider named us an "enterprise startup to bet your career on"
• Forbes' Cloud 100 recognized us as one of the top 100 private cloud companies in the world
• Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America
• Quartz ranked us the #1 best company for remote workers

Responsibilities

We are looking for a Senior Marketing Manager (Fixed term Contract - 6 months) to take the lead to expand Workato's marketing programs across field, partner and customer marketing especially the WoW event (World of Workato) in the ANZ region. Reporting to the APJ Senior Marketing Director, this person will be responsible for the strategy and execution of high-impact marketing programs to generate pipeline, awareness and deal acceleration. You will also be responsible to:

• Play a crucial role in WoW Sydney 2025
• Support the overall marketing strategy and execution for the ANZ market.
• Research and identify industry-leading third-party programs to drive new logos, thought leadership and brand awareness. While developing new and innovative ways to reach our target audience through solution-focused content and programs.
• Collaborate with cross-functional teams (Product Marketing, Design, Sales, Customer Success) to ensure messaging and marketing deliverables are executed according to strategy.

Requirements

Qualifications / Experience / Technical Skills

• 7+ years B2B software/technology partner or field marketing experience.
• Experience in handling large events. 1000+ ppl.
• Preferably experience in marketing to IT
• Ability to travel occasionally, when travel permits.
• Preferably someone who has experience managing a team
• Knowledge of Marketo, Salesforce and other MarTech is preferred

Soft Skills / Personal Characteristics

• Exceptional level of attention to detail.
• Ability to handle high-stress situations with a "make it happen" attitude.
• Team-oriented, high energy, excellent interpersonal skills and strong cross-collaborator