Digital Marketing Specialist

Digital Marketing Specialist

We are seeking a highly motivated and experienced Digital Marketing Specialist to join our dynamic European team for demand generation. This role will be responsible for driving growth and managing marketing efforts specifically for the Scandinavian market, while also collaborating closely with the broader European team. You will be based in our beautiful office in Gothenburg, reporting into the European lead for Demand Generation Europe.

Key Responsibilities:

• Campaign Planning and Management: Develop, execute, and optimize marketing campaigns to drive brand awareness, lead generation and customer acquisition in the Swedish market.
• Budget control and allocation across PPC platforms (Google, Bing, Meta, LinkedIn) to optimize Cost per Lead (CPL) and Cost per Acquisition (CPA).
• Content Management: Development and implementation of SEO-optimized website content to increase organic traffic and drive product awareness.
• KPI and Metrics Reporting: Track, analyze, and report on key performance indicators (KPIs) and key metrics within the lead funnel to measure the success of marketing initiatives.
• Collaboration: Collaborate closely and efficiently with Sales and the local Marketing team as well as with internal stakeholders. Able to foster cross-functional team collaboration even in an international context.
• Pipeline Analysis: Conduct pipeline analyses and take necessary actions to achieve targets and goals.
• Pan-European Collaboration: Engage in best-practice sharing and participate in international workshops to foster collaboration and innovation across the European team.

Qualifications:

• Minimum 2–3 years of hands-on experience in digital marketing, with a strong focus on performance-driven activities (conversion funnels, demand generation, lead nurturing, campaign optimization).
• Proven track record of using data and analytics to drive decisions, measure ROI, and optimize campaigns.
• Technically savvy and comfortable with marketing tools, automation platforms, and analytics dashboards.
• Proven expertise in crafting compelling copy and organizing content assets to support marketing goals and enhance user experience
• Swedish at native level and excellent command of English, both written and spoken; Danish and/or Norwegian language skills are a plus
• Ability to work independently and as part of a local and a remote team.
• Previous experience with Salesforce, Pardot and Sitecore is a plus
• Strong understanding of the Scandinavian markets, especially Sweden, and its dynamics.

What We Offer:

• Competitive salary and benefits package.
• Opportunity to work with a diverse and talented team in Sweden and across Europe.
• Flexible working environment with a focus on work-life balance, hybrid working.
• Continuous learning and development opportunities, including international workshops and best-practice sharing sessions.
• If you are passionate about growth marketing and have a proven track record of driving results, we would love to hear from you!

Questions? Reach out to recruiter Silvie Roelans on silvie.roelans@wolterskluwer.com

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.