Manager, Digital Marketing (country)

Manager, Digital Marketing (Country)

At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:

Curiosity: We do our best work when we're immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.

Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.

Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we're committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

The Digital team at Atlantic Music Group is a full-service, agency-like marketing team dedicated to building artist careers at the intersection of music and technology. We are responsible for the entire digital strategy and marketing for all artists on our roster. As artist partners in 360 relationships, we cover all aspects of an artist's career, including music, touring, and merchandise. Through creative marketing campaigns, we build online and mobile fan communities with a focus on evolving how fans listen to, participate in, and purchase music and related products. We create, market, distribute, and optimize content, develop and implement CRM/fan acquisition strategies, and work with new, engaging digital platforms and startups.

This position is responsible for daily management of the digital marketing strategy for the country roster at Atlantic Music Group. The Manager will manage digital content development, grassroots digital community building, and the development of the artist accounts on relevant applications and sites (TikTok, Snapchat, YouTube, Twitter, Instagram, Facebook, etc.). In addition, this role requires a strong understanding of the country music landscape and audience. The Manager will develop and execute platform-specific strategies that authentically resonate with country fans—leveraging grassroots loyalty, storytelling, and live performance culture—while staying attuned to trends in the digital space. This includes creating content optimized for discovery on TikTok and YouTube, deepening fan engagement through Facebook groups and community-driven platforms, and collaborating with country tastemakers and influencers to amplify campaigns in ways that feel genuine to the genre.

Here you'll get to:

• Partner with country artists, managers, and key label executives to shape innovative, impactful digital marketing strategies
• Oversee multiple artist projects simultaneously, driving every stage of a digital music release from concept to completion
• Collaborate with product managers and our in-house creative, development, and video teams to bring artists' visions to life
• Work closely with the influencer marketing team to deliver campaigns cohesive with the digital strategy and overall artist positioning proposition
• Brainstorm and execute content strategies across platforms — including socials, websites, fan pages, DSPs, and more
• Build and nurture community-driven initiatives both online and IRL, fostering deeper artist-fan connections
• Develop and manage strong relationships with digital partners and affiliates to expand artist visibility and reach
• Plan, budget, and launch targeted ad campaigns that effectively engage desired audiences and strengthen market presence
• Work hand-in-hand with artists and managers to anticipate needs, deliver solutions, and ensure seamless execution
• Maintain a detail-oriented, highly organized approach to guarantee smooth rollouts across all campaigns and releases
• Report on digital initiatives with regular updates, recaps, and insights during weekly meetings

About you:

• You have a degree in Marketing, Communications, or similar
• You have a passion for music and tech - we know you're at your best when you're doing what you love, and we are looking for candidates that LOVE the internet, technology, social and music
• You love country music
• You have amazing organizational abilities
• You can multitask and prioritize
• You can manage multiple deadlines and urgent tasks
• You are willing to learn a little bit of everything, and open to take on anything
• You are incredibly detail-oriented
• You are excellent at listening, interpreting, and communicating
• You are creative
• You are a self-starter
• You are curious and ask questions

We'd love it if you also had:

• Working knowledge of interactive technologies and tools including email, social media, and viral marketing techniques (TikTok, Twitter, Instagram, Facebook, Discord, YouTube, SoundCloud, Snapchat, etc.)
• An understanding of what content moves online conversations
• Understands trends and what might be the next great social platform
• Experience and knowledge of streaming platforms
• Experience with Photoshop, video editing and social media publishing tools

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: Independent Minds. Major Sound.

Love this job and want to apply? Click the "Apply" link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter. Don't be discouraged if you don't hear from us right away. We're taking our time to review all resumes, and to find the best people for WMG. Thanks for your interest in working for WMG. We love it here, and think you will, too. This position requires a minimum of four days per week in the office. We value in-office collaboration and believe it's essential for talent development and fostering strong working relationships. Salary Range $58,656 to $80,000 Annually Warner Music Group is an Equal Opportunity Employer.