Team Lead Marketing Research Sales Data

Team Lead - Marketing Research And Sales Data Analytics

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we\'ll give you what you need to make it happen. It won\'t always be easy, growing takes grit. But at ABB, you\'ll never run alone. Run what runs the world.

This position reports to the Vice President of Sales and Marketing for Motion Drive Products and is located in New Berlin, Wisconsin. As a Team Lead - Marketing Research and Sales Data Analytics, you will be responsible for creating and shaping the data strategies to drive operational, marketing, and sales objectives. You will develop an understanding of customer segments, quantifying the competitive landscape and providing insights that influence the overall sales and marketing strategies.

This role requires an analytical thinker who is comfortable pulling data from disparate sources to uncover opportunities to improve the overall performance of the US Drive Product business. Responsibilities also include identifying and analyzing market trends, CAGR, share and other critical market factors to support strategy development, marketing programs and recommend new opportunities best suited for accelerated revenue growth. This role will work to influence business development, customer relationship management and marketing programs. In addition, this role will influence the tools, techniques, and internal processes that are utilized to advance the internal analytic capabilities, market research, and market reporting capabilities.

The work model for the role is: Hybrid in New Berlin, WI.

Your role and responsibilities:

• Utilize internal sources of insight and information and external market studies to size markets by industrial segment, understand the competitive share, and project segmented growth rates.
• Build the requirements for bespoke and off-the-shelf market studies with foresight into what problems these studies will be used to solve.
• Prepare and socialize key findings with attention to insights that drive strategic decision making, product development and potential business impact.
• Design and analyze...

Equal Employment Opportunity and Affirmative Action at ABB Inc. ABB Inc. is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by law.