Manager Marketing And Brand Strategy

Marketing Manager

Job Purpose: This position is responsible for driving the company's marketing and brand strategy to elevate market presence, deepen customer engagement, and support business growth. The Manager oversees integrated marketing initiatives, including product marketing and brand positioning, while leading a high-performing team. This role blends strategic and creative thinking with hands-on, data-driven execution across multimedia and stakeholder channels to build a compelling and consistent brand experience.

Core Responsibilities:

Team Leadership and Talent Development:

• Manage and mentor a team of marketing professionals; provide coaching, feedback, and performance development.
• Ensure marketing team understands brand positioning; key messages; marketing strategies, tools and channels; and customer programs.
• Foster a collaborative, inclusive, and results-driven team culture aligned with company values.
• Ensure cross-functional alignment across marketing, communications, and business units.

Marketing Strategy and Brand Leadership:

• Develop and execute comprehensive marketing strategies that align with business goals, customer needs, and market opportunities.
• Lead marketing efforts for high-visibility projects, program and product launches, and strategic campaigns.
• Lead brand positioning efforts to clearly articulate the company's value proposition, differentiators, and strategic vision.
• Oversee the development and management of marketing deliverables from lead generation to post-customer enrollment, ensuring consistent messaging and brand positioning.
• Oversee planning calendar, advertising and market development efforts.
• Monitor market trends, customer insights, and competitive activity to inform strategy, and drive innovation and business growth.
• Define and track strategic KPIs for marketing campaigns, leveraging performance analytics and ROI insights to drive continuous optimization. Deliver actionable data insights to leadership, enabling informed decision-making and alignment with broader business objectives.
• Manage budgets, timelines, and vendor relationships to ensure efficient execution of marketing campaigns and to achieve performance targets.

Strategic Storytelling & Campaign Innovation:

• Lead the creation of integrated marketing campaigns across digital, print, video, and social platforms.
• Oversee development of high-impact content including product customer-focused collateral and brand storytelling.
• Manage editorial or campaign calendars and ensure timely execution of marketing deliverables.
• Deliver a customer-focused approach to development of messaging and assets.
• Bring a creative mindset and proven ability to develop fresh, innovative ideas to marketing strategy and execution.
• Collaborate with the cross-functional teams to lead the...

Application Instructions:

Qualified females, minorities, and special disabled veterans and other veterans are encouraged to apply.