Manager, Digital Marketing

Email Marketing Specialist

If you\'re looking for a meaningful career, you\'ll find it here at Webster. Founded in 1935, our focus has always been to put people first--doing whatever we can to help individuals, families, businesses and our colleagues achieve their financial goals. As a leading commercial bank, we remain passionate about serving our clients and supporting our communities. Integrity, Collaboration, Accountability, Agility, Respect, Excellence are Webster\'s values, these set us apart as a bank and as an employer. Come join our team where you can expand your career potential, benefit from our robust development opportunities, and enjoy meaningful work!

In this role, you\'ll be responsible for driving email marketing strategy, journey development, and campaign execution as a member of HSA Bank\'s Channel Marketing Team. You\'ll lead the maturation of our email program designed to deliver personalized, relevant communications at scale, optimize engagement, and help employers, partners and account holders experience value from our solutions.

Roles and Responsibilities:

• Develop, implement, and optimize workflows using Salesforce Marketing Cloud, with a focus on filtered data extension for precise audience segmentation (SQL skills also a plus)
• Utilize Email Studio, Journey Builder, and Automation Studio to create and manage personalized email journeys that enhance engagement and drive conversion
• Collaborate closely with cross-functional teams to align strategies with overall business objectives
• Monitor, analyze, and report on campaign performance, using technical insights to enhance and refine automation workflows
• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
• Maintain a rigorous and organized view of data, requirements, documentation, and experiences/communications we deliver across our key segments
• Identify new engagement strategies that fit within our objectives

Qualifications:

• BA/BS degree or equivalent experience
• 3-5 years of hands-on experience designing, building, and executing dynamic and automated marketing programs with Salesforce Marketing Cloud, utilizing Email Studio, Automation Studio, and Journey Builder
• Proficiency in creating and managing advanced marketing campaigns, including intricate segmentation, personalization, and dynamic content
• Strong understanding of marketing best practices, data-driven decision-making, and customer journey optimization
• Excellent analytical skills with the ability to translate data into actionable insights