Performance Marketer - Remote Eligible

Performance Marketer

We're looking for a Performance Marketer to manage, optimize, and scale paid recruitment campaigns across TikTok, Meta (Facebook/Instagram), and YouTube. This role is responsible for driving qualified applicant volume through strategic ad placements, audience targeting, and conversion optimization — ensuring every peso spent brings measurable results in cost per qualified candidate (CAC) and applicant funnel efficiency.

₱45,000 - ₱70,000 a month

Key Responsibilities

• Plan, execute, and optimize paid recruitment campaigns across TikTok, Meta, and YouTube to attract high-quality candidates.
• Manage campaign budgets, bidding strategies, and daily pacing to achieve target CAC and qualified applicant goals.
• Develop and test creative variations (videos, thumbnails, captions, CTAs) for recruitment-specific performance optimization.
• Collaborate with Talent Acquisition and Employer Branding teams to refine audience targeting, messaging, and funnel alignment.
• Track and analyze ad performance metrics including CTR, conversion rate, CPL, CAC, and quality of leads.
• Maintain an accurate attribution framework, connecting ad performance to actual qualified applicant data.
• Recommend adjustments to targeting, spend allocation, and creative strategy based on performance insights.
• Stay updated on ad platform policies, recruitment trends, and algorithm changes to maintain compliance and efficiency.
• Prepare weekly performance reports summarizing results, learnings, and actionable next steps for leadership.

Qualifications

• Minimum 3 years of experience in paid media, digital marketing, or performance marketing, ideally for recruitment or lead generation.
• Proven success managing TikTok, Meta, and YouTube Ads with measurable ROI.
• Strong analytical mindset with experience in conversion tracking, pixel setup, and attribution modeling.
• Proficiency in Ads Manager tools, Google Analytics, or equivalent performance dashboards.
• Experience collaborating with creative teams on ad design, messaging, and testing.
• Highly organized and data-driven, with the ability to manage multiple campaigns simultaneously.

Preferred Skills

• Background in recruitment marketing or HR tech advertising.
• Familiarity with CRM or ATS integration for ad tracking and applicant flow.
• Experience with UTM tracking, A/B testing frameworks, and automation tools.
• Knowledge of CAC optimization, funnel reporting, and LTV analysis.

Department: Employer Brand & Talent Marketing

Work Setup: Remote / Hybrid

Compensation: PHP 45,000–70,000/month (based on experience and performance)