Conversion Rate Optimization (CRO) Marketer - Remote Eligible

Conversion Rate Optimization (CRO) Marketer

Wing Assistant is a fast-growing platform for hiring vetted remote talent. We invest heavily in growth and drive significant traffic to our web properties. Small lifts in conversion compound into substantial revenue - so CRO is mission-critical for us.

What you'll do

• Build and run an experimentation engine: Create hypotheses, plan and execute tests, and ship a steady cadence of A/B and multivariate tests across landing pages, key site flows, and some ads.
• Optimize landing pages & forms: Improve message-market fit, UX, and page speed/Core Web Vitals with our web developer. Reduce drop-off on multi-step forms and Calendly/booking flows.
• Tighten ad-page relevance: Align creative, offers, and keywords with page copy and CTAs.
• Analyze and improve funnels: Identify leaks across the MQL→SQL→Deal→Won pipeline.
• Gain insights: Blend GA4/Statcounter funnel data with heatmaps, session replays, on-page polls, and user interviews to diagnose friction, ideate solutions, and implement them across departments.

What you look like

• 5+ years in CRO/experimentation for high-traffic, high-spend environments (B2B lead gen strongly preferred). Demonstrated wins improving lead-form CVR, CPL/CPA, booking rate, and SQL rate at meaningful scale.
• Fluency in test design & statistics (power analysis, sequential testing/Bayesian or frequentist, stopping rules, multiple-comparison discipline). Hands-on with A/B tools (Convert, Google Ads Experiments, Meta A/B), analytics (GA4, StatCounter), tagging (GTM), heatmaps/session replays (Hotjar, Clarity), and CRO-friendly CMS/LP builders (WordPress/Elementor).
• Strong copy chops and an eye for UX; can brief/QA design and dev and ship fast.
• Comfortable with data (pivot tables; basic SQL a plus) and Core Web Vitals implications for conversion.
• Proven experience with SEO +/- GEO
• If no GEO experience, to have willingness to learn quickly and putting learnings into actions.
• Willingness to work outside of your core discipline, across channels and work on messaging, propositions, etc. as needed on ad creative, ad copy, etc.
• Willingness to work on marketing projects that may fall outside the scope of conversion rate optimization projects.

What success looks like (6–12 months)

• 5+ years in digital marketing with a strong focus on B2B performance marketing
• Deep understanding of marketing fundamentals, analytics, and experimentation
• Demonstrated ability to leverage AI tools to speed up execution
• Proven track record managing meaningful ad budgets across Google, Meta, and LinkedIn
• Experience optimizing funnels and landing pages using CRO best practices
• Experience with email marketing platforms, influencer or affiliate campaigns
• Proven track record in SEO strategy, content production, and performance measurement
• Hands-on with tools like GA4, Framer, PostHog, and campaign managers (Google, Meta, LinkedIn)
• Excellent copywriting and design instincts, with the ability to create or direct the development of high-quality marketing assets
• Experience with marketing automation platforms such as Zapier, n8n, Make, or similar tools

Your first 30/60/90

• 30 days: Audit funnels, tracking, and past tests; establish experiment backlog and KPI baseline; fix top-1 instrumentation gap.
• 60 days: Ship 3–5 high-impact tests (LPs, forms, booking flow), establish reporting cadence by channel/segment.
• 90 days: Scale winners, expand into personalization/offer tests, and roll out a playbook for ongoing page-speed and UX hygiene.

What You Get

• Competitive salary
• Performance-based bonuses
• Software for Upskilling & Productivity
• Remote-first culture
• Work from anywhere
• Paid Time Off
• Health Insurance
• High autonomy, low bureaucracy
• Fast-track to leadership for high performers
• Direct access to founding team
• High visibility, autonomy and ownership

£50,000 - £80,000 a year