Marketing Coordinator - Remote Eligible

Marketing Coordinator

At Willful, we're on a mission to make estate planning simple, affordable, and accessible for Canadians. Since 2017, we've helped hundreds of thousands of Canadians create wills and powers of attorney documents.

We're transforming the way Canadians protect what matters most through an accessible online platform, support from human estate planning experts, and relentless innovation toward our vision of the future. Our partnerships with Canada's most trusted brands, including Wealthsimple, Scotiabank, CIBC and Amazon help us bring estate planning within reach for every Canadian, making it easier than ever to get the protection and peace of mind of having an estate plan in place.

Your Role at Willful

We're hiring a Marketing Coordinator who thrives in a high-impact environment. You'll be a key contributor on a collaborative marketing team, working across multiple channels to help us grow awareness and help more Canadians get the peace of mind that comes from protecting their families.

In this fully remote role, you'll be empowered to move quickly, test ideas, and learn by doing. If you're equal parts organized and creative, and you're excited about building the future of estate planning in Canada, we want to meet you.

Key Responsibilities:

• Coordinate multiple marketing projects, keeping stakeholders aligned, managing competing deadlines, and ensuring deliverables are met
• Stage and publish website content using our CMS (Webflow)
• Manage the moving pieces of marketing projects, keeping teammates aligned and campaigns on track (QA, creative production, campaign support)
• Take ownership of assigned marketing projects, ensuring details are executed flawlessly
• Coordinate printing of materials as necessary

Who You Are:

• 2-3 years of marketing experience. Bonus points if you've worked in a startup environment
• You have a high sense of ownership and thrive in an environment where you're trusted to figure things out
• You're highly organized, with strong project management skills and the ability to juggle multiple priorities at once
• You're excited to test, learn, and share what works, and what doesn't
• You're comfortable working with data; you know how to read analytics and use insights to improve performance

Your Impact in the First 90 Days:

• Keep projects on track: Coordinate marketing initiatives by aligning stakeholders, managing timelines, and ensuring deliverables are met.
• Support content publishing: Stage and publish updates to the website and Learn Centre, contributing to a seamless customer experience.
• Be a versatile team player: Jump in where needed on other marketing priorities, including QA, creative production, and campaign support.

We're looking for the right person to join our team! We don't care where you went to school—or if you went to school—as long as you have a proven track record of marketing success.

Even if you don't check off all the boxes but you think you'd be a good fit for the team—we encourage you to apply.

Perks + What we offer

• Competitive salary and participation in employee stock option plan (ESOP)
• Comprehensive benefits plan, including health, dental, and vision
• 4.5 day work week and flexible work hours to accommodate both work and home life
• Flexible perks including the choice of a health spending account (HSA) or RRSP matching
• A $500 wellness budget to support your physical, mental and emotional health
• Monthly meal and entertainment budget
• Company-wide "recharge" days off in December in addition to your vacation time
• Competitive parental leave policy
• Fun and inclusive virtual team events
• In-person team and company-wide events

We're building a diverse team

Willful is committed to building a diverse team and encourages applications from individuals from underrepresented groups, including but not limited to women, racialized individuals, Indigenous people, LGBTQ+ individuals, and persons with disabilities. We are also committed to providing reasonable accommodations to applicants with disabilities during the recruitment process.

Work where you want

We're looking for the right person to join our team so this role isn't limited by geography and will be 100% remote. The only requirement is that you must be legally able to work in Canada. You'll attend in-person company retreats and strategic planning sessions a few times a year.

Start date

ASAP

Ready to apply?

If you're ready to help shape Willful's voice and engage Canadians on a topic that truly matters, we'd love to hear from you.

Interviewing at Willful

Here's what you can expect.

1. Interview with Head of Marketing (45 min)
2. Collaborative brainstorm session (60-90 min)
3. Final interview with Head of Marketing and CRO (60 min)
4. References
5. Offer