Manager, Marketing, Merchandising, & Events

White Cap Marketing Initiative Manager

Plan, organize and control marketing initiatives with a focus on events and merchandising that aligns with branding, customer market, financial and corporate objectives.

Major tasks, responsibilities and key accountabilities include:

• Participate in marketing strategy, research and development requirements, branding and coordination for existing and emerging marketing plans.
• Plan, coordinate, execute and measure projects core marketing priorities with a specialty in merchandising, events of all scales, branding initiatives and sales promotions.
• Provide technical expertise, develop communications and/or training of marketing initiatives and monthly newsletters.
• Conduct routine marketing analysis to develop standard operating procedures.
• Develop and maintain merchandising, signage and fixture programs.
• Plan, execute, participate and measure events for customers, associates and suppliers on time and on budget.
• Plan, execute, strategize and collaborate in new branch builds, relocations and/or renovations.
• Manage vendors, marketing collateral, supplies and administrative tasks.

Nature and scope includes:

• Solutions require analysis and investigation.
• Achieves planned results by decisions and actions based on professional methods, business principles, and practical experience.
• Manages a group or team of professional individual contributors and/or indirectly supervises support staff.

Work environment:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
• Typically requires overnight travel 5% to 20% of the time.

Education and experience:

• Typically requires BS/BA in a related discipline. Generally 7+ years of experience in a related field. May require certification. Advanced degree may offset less experience in some disciplines.

Preferred qualifications:

• Working knowledge of Adobe Creative Cloud with strengths in Photoshop, InDesign and Acrobat.
• Vast knowledge of store fixtures and signage materials.
• Excellent communication and customer content writing skills.
• Experience in design proofing and working with graphic designers with knowledge of fundamental design concepts.
• Event & tradeshow experience in planning and executing small to large scale events.
• Strong project and budget management skills.
• Experience in managing and developing talent of marketing associates.

Minimum pay: $96,400.00