Marketing Retail Sales Rep, Machine Sales

Marketing Retail Sales Rep, Machine Sales

The Marketing Retail Sales Rep, Machine Sales is responsible for providing world class machine sales solutions to Western States Equipment Company's retail customers. Contact will be made through both direct and indirect channels to establish partnerships with our customers that ensure a world class customer experience at every interaction. This position will use a value-added approach, leveraging all the resources of the dealership to discover and execute Machine Sales opportunities.

Essential Functions:

• Actively cares, promotes, manages, and advocates safety at Western States. As a leader and team member in the organization, it is critical to ensure all employees, vendors, and clients have a safe work environment while adhering to all applicable safety policies, procedures, and standards.
• Maintains clean/clutter free personal work areas to ensure safe environments for all WSECO employees.
• Adhering to required personal protective equipment (PPE) as identified in safety policy.
• Promotes all aspects of the Dealership by selling machines sales parts, service, labor, Customer Value Agreements, and generating machine and rental sales leads.
• Employs sales tactics and strategies to sell the capabilities of Western States Equipment Company to existing and potential customers.
• Practices proactive account stewardship on assigned accounts, establishing and utilizing PAR values in CRM.
• Communicates with other team members to ensure a consistent, predictable, and repeatable experience for customers.
• Manages an account base in an assigned territory. Employs various communication channels to effectively communicate product and service solutions to customers, updates the customer's complete account information, and begins to develop the relationship.
• Prospects customers that are currently unassigned and own zero to six pieces of equipment. (The customers assigned to an MR MS are typically small construction, landscape and specialty trade customers.)
• Qualifies leads and prospects effectively and efficiently to determine the proper channels and progression.
• Uses CRM tool to document customer information, leads, activities, problems/issues, resolutions and sales transactions cross departmentally.
• Responds to the needs of customers.
• Performs all sales functions and ownership of the transaction throughout the sales lifecycle.
• Analyzes all customer data to identify up sell opportunities and increase customer awareness of WSECO capabilities.
• Collaborates with Machine SalesMarketing, Machine Sales Representatives and other department's Sales Representatives to coordinate customer sales and support in assigned area.
• Provides support and initiates engagement with Western States eCommerce platforms from overall onboarding to transaction.
• Works closely with Machine Sales leadership and Marketing leadership to ensure standards and processes are being met. Also provides value added suggestions to increase engagement with assigned territory.
• Works closely with Service and Parts Department employees to ensure a seamless transaction start to finish.
• Promotes and manages marketing campaigns designed to drive business into assigned areas.
• Conveys customer expectations to internal employees to exceed the expected customer experience.
• Adheres to all customer care standards.
• Actively cares and advocates safety at Western States. Adhere to all applicable safety policies, procedures and standards.
• May accomplish training and serve as a team member in support of Western States' strategic programs, projects, and initiatives.
• Works within to promote corporate vision, mission, and values of the organization.
• Performs other duties as assigned.

Knowledge Skills and Abilities:

• Possesses the basic technical skills necessary to understand the scope of work and high level processes.
• Ability to comprehend, capture and interpret customer and equipment information.
• Excellent computer skills, proficient use of Microsoft Office applications, customer relationship management, and work management software.
• Proven negotiation and conflict resolution skills.
• Proven skills in written and verbal communications, planning, organizing, leadership and interpersonal relationship building.
• Must be able to work independently without supervision.
• Work well under pressure with ability to set and manage multiple priorities and adapt to changing demands of the work environment.
• Strategic thinking with exceptional follow through and coordination abilities.
• Ability to build rapport to develop and maintain effective working relationships with internal and external customers resulting in loyalty.
• Must be an excellent collaborator, listener, and team player working well between all departments.
• Must be inherently curious and have the ability to ask insightful questions of others.
• Consistent attendance.

Education and Experience:

• Proof of high school diploma or General Education Degree (GED) required, associate's degree in business or related discipline preferred.
• Minimum 1-year previous sales or customer service experience required, Heavy equipment or comparable industry experience preferred.
• Valid driver's license and acceptable driving record required.
• Must be able to communicate (speak, read, comprehend, write in English).

Physical Characteristics:

• Must be able to sit for long periods of time along with walking, standing, climbing stairs, reaching pushing, pulling, leaning and twisting.
• Able to lift up to 25 lbs in accordance with Western States' Lifting Safe Work Practice to include amount and approach.
• Must be able to meet all safety requirements for applicable safety policies.

Disclaimer: The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. It is not intended to be an exhaustive list of all responsibilities, duties, and skills required of employees in this classification.