Sales Director

Sales Director

Coventry Meadows Assisted Living is now hiring a Sales Director. Are you a relationship-driven sales professional with a passion for helping seniors and their families find the right community? We are seeking a Sales Director to join our team and play a key role in driving occupancy, building referral partnerships, and guiding prospective residents through the move-in process. In this role, you will be responsible for achieving community occupancy goals by managing inquiries, conducting tours, securing deposits, and building strong relationships with prospects, families, and referral sources.

Key Responsibilities

• Drive occupancy growth by meeting established sales goals for inquiries, tours, and deposits.
• Achieve conversion targets for inquiry-to-tour and tour-to-deposit ratios based on community needs.
• Conduct external marketing efforts and person-to-person sales calls, documenting all interactions in the CRM/database.
• Schedule appointments for prospective residents and family members, conduct community tours, and answer questions about services, amenities, and lifestyle options.
• Coordinate and support lease signings for incoming residents in partnership with the Executive Director.
• Complete initial move-in paperwork and assist in facilitating a smooth transition for new residents.
• Maintain current knowledge of the local market, including competitors, community organizations, and healthcare providers.
• Develop and maintain strong referral relationships to support community occupancy goals.
• Monitor marketing efforts, manage market-specific budgets, and track campaign effectiveness.
• Build and maintain strong follow-up relationships with all inquiries to support long-term occupancy success.

Qualifications

• Previous sales, marketing, senior living, healthcare, or customer relationship experience preferred.
• Strong interpersonal and communication skills with the ability to connect effectively with seniors, families, and professional referral sources.
• Proven ability to build relationships and convert leads into move-ins.
• Organized and detail-oriented with the ability to manage multiple prospects and priorities.
• Experience using CRM or sales tracking software preferred.
• Ability to work collaboratively with community leadership and department teams.
• Knowledge of the senior living or healthcare market preferred.

Benefits and perks include:

• Earn some of the best wages in the market!
• Access a portion of your earned wages before payday with PayActiv
• Paid Time Off (PTO), holiday pay and opportunities to earn additional PTO
• Medical, vision & dental insurance with Telehealth option and flex spending accounts
• Paid training, skills certification & career development support
• Continued education opportunities with company-sponsored scholarship programs
• Tuition reimbursement and certification reimbursement
• 401(k) retirement plan options
• Lucrative Employee Referral Bonus program
• Employee assistance program & wellness support
• Retail, food & entertainment discounts, and so much more

*Full-Time and Part-Time Benefits may vary, terms and conditions apply

About Our Senior Living Division

Our Senior Living Division offers team members the opportunity to advance their career while working in a fast paced and rewarding environment. We take pride in offering our residents more than just a place to rest their head. As a member of the Senior Living division, you will have the opportunity to use your skills to enhance the lifestyles of our residents and help them explore their passions. Our whole-person centered care focuses on nurturing the physical, emotional, mental, social and spiritual well-being of our residents. The hands-on experience you will gain allows you the opportunity to create meaningful relationships with your team and our residents.

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.