✨ About The Role
- Lead the go-to-market strategy for artist-facing products at TIDAL, overseeing goal-setting, customer insights, market analysis, positioning, messaging, and channel strategy
- Influence the product roadmap for TIDAL's artist platform by representing the Voice of the Customer and providing direct customer feedback and industry insights
- Manage GTM campaigns and collaborate closely with cross-functional teams to develop and execute marketing assets and campaigns
- Monitor and optimize product and feature launches, working with Marketing and Finance teams to inform marketing budget allocations based on growth opportunities and business objectives
- Champion an experimentation culture by testing scalable programs to drive meaningful business impact based on learnings
âš¡ Requirements
- Experienced product marketer with a track record of success in growth or product marketing, particularly in fast-growing technology products
- Skilled in collaborating with product management, engineering, analytics, and design teams to scale products effectively
- Strong analytical skills to use data and insights to influence product roadmaps and drive successful marketing campaigns
- Resourceful and creative problem solver with the ability to unblock obstacles and achieve goals
- Excellent communication skills, both written and verbal, to work effectively with cross-functional teams and execute campaigns