Sr. Product Marketing Manager, Solution Marketing - Professional Services

Senior Product Marketing Manager

AWS Product Marketing is responsible for developing crisp, highly differentiated positioning and messaging for AWS and its services. We tell AWS's most important and interesting stories to educate customers about what is possible with AWS Cloud. We are seeking a Senior Product Marketing Manager to drive awareness and adoption for our Professional Services portfolio. As a Senior Product Marketing Manager for Professional Services, you will lead the portfolio of expert guidance and packaged solutions to accelerate business transformation for AWS customers. You will analyze the portfolio to identify opportunities for simplification and help customers easily navigate our offerings. You will gather customer insights to influence product roadmap and feature prioritization, while defining product marketing strategy and collaborating with product management to deliver exceptional customer experiences. Through deep customer understanding, you will develop positioning and messaging that resonates with target audiences. Your role includes creating compelling content to showcase use cases and value propositions, while supporting marketing activities that drive engagement and adoption. You will work cross-functionally with product, sales, marketing, and go-to-market teams to execute growth-oriented marketing plans. Success in this role requires demonstrated B2B experience driving portfolio results, passion for technology launches, and customer obsession. You must be comfortable building from scratch, navigating ambiguity, and using data to measure success. This visible position interacts with all levels of the company and joins a collaborative product marketing team focused on delivering significant impact for customers. This role can sit in either Seattle, WA USA, San Francisco, CA USA, or Santa Clara, CA USA only. Relocation offered for these locations only within the USA only.

Key job responsibilities:

• Drive understanding of Professional Services portfolio messaging and positioning for AWS.
• Conduct customer research to inform marketing deliverables and influence the product roadmap.
• Identify the target audience, buyer personas, and buyer journeys for the portfolio.
• Collaborate with product teams to distill features and benefits of major launches into positioning and messaging.
• Develop audience-specific messaging, marketing content, and go-to-market materials.
• Develop and execute on innovative product marketing activities that reach target audiences effectively.
• Partner with other marketing teams to develop marketing launch strategies and focused marketing programs that drive product adoption and usage.
• Work effectively across AWS with groups such as product, product marketing, sales, business development, enablement, and digital marketing to achieve joint business goals.
• Define business metrics, measurement plan, and continuously measure and optimize your product marketing initiatives.

A day in the life:

Our product marketing team works on creating compelling positioning, messaging, and content to support launches and initiatives that drive awareness, preference, and adoption of people services and technology. We have a bias for action for developing awesome marketing assets (e.g., messaging, success stories, blogs, presentations, videos, collateral, enablement resources). We all work together and pick each other up when workloads shift. This helps us manage time and juggle multiple priorities to execute high-quality deliverables. We enjoy supporting a fast-paced, collaborative, and highly cross-functional organization.

About the team:

AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector.

Basic Qualifications:

• Experience using data and metrics to drive improvements.
• Experience building, executing and scaling cross-functional marketing programs.
• Experience leading go-to-market for consumer software or hardware product launches.
• Experience communicating results to stakeholders.
• 6+ years of Product Marketing Management experience.

Preferred Qualifications:

• Experience with customer segmentation, profiling, and targeting.
• Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals.
• Experience presenting metrics and progress to goal to senior leadership.
• Experience using any of SQL or other analytical tools for conducting data analysis.
• Experience with Professional Services

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.