Sr. Manager, Solutions Product Marketing - LOB

Senior Manager Of Lob Solutions Product Marketing

Company Overview: Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people's lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign's Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

What You'll Do: As the Senior Manager of the LOB Solutions Product Marketing team, you will be responsible for defining the narrative for Docusign's technology, specifically for buyers in key lines of business. You'll lead a team of product marketers to develop go-to-market strategies, create compelling positioning, and drive demand through complex sales cycles. You and your team will act as subject matter experts on the business challenges and buying journeys for departments like B2B sales, procurement, legal, CX, and HR. You'll be responsible for creating high-impact messaging and content, identifying key use cases, leading cross-functional go-to-market initiatives, enabling field teams with essential content and tools, and building customer-facing assets to support pipeline growth. This role involves close collaboration with the sales team to understand their priorities and translate them into actionable marketing strategies. You will serve as a trusted advisor, providing the sales team with the insights and resources they need to close deals and expand within existing accounts. This is an individual contributor role that reports to the Senior Director, Solutions & International Marketing.

Responsibilities:

• Manage a team of talented solutions product marketers
• Create, lead, run and measure LOB solutions marketing, use cases and sales plays that showcase the value of Docusign's products and capabilities
• Responsible for the positioning, messaging, and value propositions of Docusign's solutions across LOB buyers and users
• Measure impact of assets across teams
• Uncover customer insights to improve the customer journey and accelerate the sales cycle
• Refine and optimize messaging based on these insights
• Partner with demand generation to create compelling campaigns that drive acquisition and upsell opportunities
• Partner with Sales Enablement to ensure that Sales has the right content, tools, and training to develop and close deals effectively
• Work with International Marketing to showcase the value of the IAM solutions for LOB audiences in our core international regions
• Drive content for strategic customer and internal events (e.g. customer/partner conferences, sales meetings, executive briefings)
• Collaborate with Product Management to ensure that new products and functionality are featured, packaged, priced, launched, and communicated effectively for procurement audiences by contributing to presentations, sessions, training, and speaking

Job Designation: Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation) Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

What You Bring: Basic 8+ years of product marketing (or similar) experience in the B2B SaaS space 5+ years of people management