Senior Program Manager, Experiential Content And Strategy, Global Executive Marketing

Experiential Marketing Content Strategist

AWS Global Executive Marketing is looking for a storyteller who can transform complex technology narratives into immersive experiences. As our Experiential Marketing Content Strategist, you'll craft compelling stories that bring cloud and AI innovations to life through interactive experiences and demonstrations in our Executive Briefing Centers and beyond. Your mission is to make technology tangible, turning abstract concepts into real-world demonstrations that resonate with executive customers. This role sits at the intersection of strategic storytelling and operational excellence. You'll orchestrate the full lifecycle - from strategy and development to implementation and measurement - while managing multiple stakeholder relationships across AWS's ecosystem. Working with global teams, you'll build and maintain a unified strategy that aligns with AWS's business objectives and messaging while delivering memorable customer moments. Success requires equal parts creative vision and execution. The role demands strong project management capabilities to track activations and manage vendor relationships, while continuously evaluating and optimizing program effectiveness through structured feedback.

Key job responsibilities:

• Develop, curate, and unify innovative storytelling approaches that translate complex technology solutions into engaging, interactive activations in customer-facing spaces for C-suite executives and decision-makers.
• Craft personalized experience journeys for different customer profiles, ensuring industry-contextualized experiences tailored to specific business needs and interests.
• Design and oversee the creation of scalable assets including videos, animations, and interactive displays, and hands-on showcases.
• Define and manage the workflow process for content production and lifecycle management for customer-facing spaces, including a global content calendar.
• Collaborate with subject matter experts to identify key messaging and create narratives that highlight our products' unique value propositions and make activation recommendations accordingly.
• Establish and manage evaluation mechanisms to continuously assess and improve the effectiveness of experiences based on feedback and insights.
• Identify and own relationships with creative vendors tasked with turning vision into physical activations, along with contracts and budgets.
• Provide strategic recommendations regarding integration opportunities.
• Stay current with emerging technologies and storytelling techniques to keep our EBC experiences impactful.

A day in the life:

• Engage with various marketing teams regarding respective content strategies and compelling use cases.
• Craft recommended content approach for onsite immersive experiences.
• Workshop new ideas. Participate in cross-functional calls with stakeholders, including vendors, to discuss and plan immersive activations.
• Update and maintain workback trackers, and contribute a summary of workstream progress to rhythm of the business communications such as monthly business reviews and status reports.
• Review vendor recommendations for activations.
• Research and understand customer audience.

About the team:

This role is part of Global Executive Marketing (GEM), the heartbeat of AWS's executive customer marketing. GEM programs help architect the relationships between C-suite customers and AWS that help shape the future of cloud computing and AI. Every day brings a new challenge, a chance to innovate, and an opportunity to influence decision-maker customers.

Why AWS:

Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Diverse Experiences:

Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.

Work/Life Balance:

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there's nothing we can't achieve in the cloud.

Inclusive Team Culture:

Here at AWS, it's in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness. Mentorship and Career Growth:

We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Basic Qualifications:

• 8+ years of professional non-internship marketing experience.
• Experience building, executing and scaling cross-functional marketing programs.
• Experience working with and managing third party vendors.
• Proven track record and portfolio of creating interactive experiences for executive audiences. Experience designing technology demonstrations and interactive installations.

Preferred Qualifications:

• Experience in B2B, digital advertising, and ad-tech products/services.
• Knowledge of enterprise cloud strategies and distributed applications.
• Track record of translating complex technical concepts into engaging experiences.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company.