Senior Product Marketing Manager; Broadband Innovation Strategy

Senior Product Marketing Manager Of Broadband Innovation Strategy

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees! Do you thrive at the intersection of strategic vision, consumer obsession, and bold innovation? Are you ready to build what's next in home internet-and beyond? At T-Mobile, we're not just redefining home internet. We're on a mission to revolutionize the connected home experience. As the Senior Product Marketing Manager of Broadband Innovation Strategy, you'll play a pivotal role in shaping the future of how people live, work, and play at home. This is your opportunity to go beyond connectivity-solving real-world consumer pain points across the smart, connected home ecosystem with products and services that are intuitive, seamless, and deeply human-centric. From tackling Wi-Fi dead zones and setup frustrations, to elevating how smart devices integrate, function, and support everyday life, you'll lead the charge in identifying and delivering innovative, customer-first solutions. Whether it's next-gen network technology or smart home enhancements, your work will power a portfolio that doesn't just connect homes- but transforms and optimizes how customers live, work, stream, game, and interact across every corner of their connected lives. This is more than a marketing role-it's a business-building, category-defining, storytelling mission. You'll be at the helm of developing and launching new products from the ground up, owning everything from concept and strategy to go-to-market execution. With a deep understanding of consumer behavior, market dynamics, and competitive insights, you'll influence how we innovate and how we connect with our customers. You won't just be launching products-you'll be redefining what home internet can be for millions of Americans. If you're ready to innovate, lead, and inspire-this is your moment.

What You'll Do

• Shape the future of T-Mobile Home Internet's product roadmap by identifying and developing new portfolio opportunities that unlock customer value.
• Partner with teams across Consumer Insights, Analytics, Market Research, and Competitive Intelligence to discover what our customers truly want-and what they didn't know they needed.
• Build business cases and financial models for new initiatives, measuring impact through key metrics like conversion, subscriber growth, and revenue uplift.
• Develop strategic briefs, target segment definitions, and market sizing forecasts to drive product development and prioritization.
• Turn data and insights into game-changing product concepts, strategic briefs, and revenue-driving business cases.
• Define customer segments, forecast market potential, and drive compelling value propositions with features and benefits that solve real pain points.
• Own and influence end-to-end GTM strategy, including pricing, promotional planning, messaging, and channel activation.

What You Bring

• 5+ years of experience in consulting, corporate strategy, or product marketing within a high-growth or Fortune 500 environment.
• Demonstrated ability to drive long-term growth strategy; build new businesses or ventures.
• Data-driven decision-maker with experience defining KPIs, measuring performance, and adjusting tactics to maximize impact.
• Strong analytical mindset-able to distill complex research and market intelligence into clear, actionable insights.
• A customer-obsessed storyteller who can transform insights into compelling messaging that resonates with diverse audiences.
• Entrepreneurial spirit and passion for uncovering untapped opportunities in dynamic, fast-paced