Senior Manager, Global Marketing Transformation & Operations

Senior Manager, Marketing Transformation & Operations

At Sonos, we want to create the ultimate listening experience for our customers and know that it starts by listening to each other. As part of the Sonos team, you'll collaborate with people of all styles, skill sets, and backgrounds to realize our vision while fostering a community where everyone feels included and empowered to do the best work of their lives. Sonos Consumer Marketing is at the very heart of introducing the Sonos experience to the world. We are the storytellers, analysts, and strategists charged with building meaningful connections with our customers and expanding the brand's global reach. Our work has a direct line to business growth, where we bring the brand to life through impactful, data-driven campaigns. Our approach ensures every investment drives meaningful results. The team is dedicated to attracting new listeners, fostering our loyal community, and securing our place as an innovative leader in home audio.

As the Senior Manager, Marketing Transformation & Operations, you'll be a crucial leader reporting to the Senior Director, Consumer Marketing charged with driving significant evolution in our marketing capabilities while ensuring operational excellence. This role is responsible for overseeing our Marketing Effectiveness, Marketing Analytics, and Marketing Operations functions. You'll lead a team dedicated to optimizing our marketing investments, extracting actionable insights, and streamlining processes to amplify our impact and deliver exceptional results. Your strategic vision, change leadership, and operational prowess will directly shape the next chapter of Sonos' growth.

This role is a hybrid position. Some roles require an office while others may be done remotely. This position is considered hybrid, allowing for a combination of remote work and in-office collaboration. Qualified applicants must live within commuting distance of our Seattle or Boston office locations.

What You'll Do

• Strategic Leadership & Transformation
  • Define and champion the strategic roadmap for marketing transformation, identifying opportunities to enhance efficiency, effectiveness, and innovation across all marketing functions.
  • Lead complex change initiatives, inspiring adoption and ensuring successful integration of new processes, technologies, and methodologies.
  • Collaborate closely with marketing leadership to align operational initiatives with overall business objectives and drive a data-driven culture.
  • Anticipate future marketing trends and technologies, advising on investments and capabilities needed to maintain Sonos' competitive edge in the sound industry.
• Marketing Effectiveness & Measurement
  • Oversee the development and implementation of robust measurement frameworks to evaluate the ROI of marketing campaigns and initiatives using econometrics models (MMM), incrementality solutions, and modern attribution.
  • Champion a culture of continuous improvement, leveraging insights to optimize marketing spend and resource allocation.
  • Establish and track key performance indicators (KPIs) to ensure marketing efforts are delivering tangible business outcomes.
• Marketing Analytics & Insights
  • Lead Marketing Analytics initiatives by generating deep, actionable insights from diverse data sources, informing strategic decisions and tactical optimizations.
  • Ensure the integrity and accessibility of marketing data, working to integrate various data platforms for a holistic view of customer journeys and campaign performance.
  • Present complex analytical findings in a clear, concise, and compelling manner to senior leadership and cross-functional partners.
• Marketing Operations & Process Optimization
  • Provide leadership and guidance to the Manager, Marketing Operations, ensuring the seamless execution of marketing campaigns and initiatives.
  • Identify and implement best practices for marketing technology.