Senior Director, Live Service Marketing

PlayStation Senior Director, Live Service Marketing

PlayStation isn't just the Best Place to Play - it's also the Best Place to Work. Today, we're recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more. PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The Senior Director, Live Service Marketing will lead a team charged with taking Live Service titles to market. The role will report to the Vice President of Games Marketing and lead the team responsible for the development of global marketing strategy and execution of global marketing plans to drive acquisition, engagement, and retention. The role seeks a candidate with a dynamic set of skills; experienced at bringing innovative marketing ideas to life, building lasting relationships with players on a global scale, and adept at adjusting to ever changing player sentiments within shifting market landscapes.

Role Overview:

• Responsible for the development and execution of omnichannel marketing strategy driving awareness, acquisition, and engagement over the lifecycle of a live service product.
• Build and lead a dynamic live services marketing team, defining roles and responsibilities, and delivering a powerful shared vision that translates into day-to-day execution and results.
• Foster deep collaboration between central teams, marketing, and studio while championing a unified publishing vision across leadership team(s).
• Partner closely with studio team(s) on roadmaps, schedules, releases, and key deliverables.
• Define and continually track product metrics and KPIs that measure and reflect customer success, driving ongoing initiatives to meet and exceed forecast targets.
• Collaborate with leadership and stakeholders to evangelize marketing strategies, plans, findings, results and recommendations to influence product and marketing roadmaps.

What You'll Be Doing:

• Proven management and leadership expertise, including: talent management, team building, mentorship, executive communication, and past senior leadership roles.
• Ability to work strategically and collaboratively and to lead alongside executive-level team members and individual contributors.
• Experience building a live services marketing organization, defining roles, and establishing strong working relationships with cross team leadership.
• Experience managing live games, web/social/mobile experiences, and customer-centric software and services.
• Deep understanding of software and game development processes, experience with agile and small team models.
• Extensive experience leveraging analytics to build global, customer-segmented products and program.
• Strong strategic thinking, problem solving, business analysis, and decision-making capabilities.
• Experience in a start-up environment is a significant plus (building the team while also providing front-line support where necessary).