Product Marketing Manager, Promotions & Acquisition, Amazon Music

Product Marketing Manager

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.

We are looking for a driven, analytical and results-oriented Product Marketing Manager to help drive promotional and non-promotional acquisition initiatives for Amazon Music. In this role, you will plan, execute and manage multi-channel marketing campaigns across music streaming and artist merch, analyze campaign results for optimization, and build playbooks to scale proven campaign structures. You will partner with global stakeholders and work closely with various functions such as product, tech, creative, legal and finance to plan acquisition campaigns, optimize existing workflows, create and deliver against an experimental roadmap and help define long term offer constructs to increase customer acquisition and retention.

Do you love music? Are you excited about a marketing role with a global scope? Do you find solving challenging problems interesting? Come innovate with the Amazon Music team!

Key Job Responsibilities

• Campaign Strategy & Innovation: Lead the end-to-end development of promotional and non-promotional marketing campaigns that drive acquisition and merchandise sales. Identify high-impact opportunities at the intersection of content, commerce, and fandom, turning insights into scalable, global campaigns.
• Experimentation & Growth: Champion a test-and-learn mindset by designing and running experiments that uncover what resonates with customers. Translate data and learnings into actionable growth strategies and global best practices.
• Executional Excellence & Program Management: Own campaign delivery from concept to launch, coordinating with multiple stakeholders across creative, product, finance, tech etc. to ensure seamless execution, on-time delivery, and measurable results. Manage ongoing BAU programs with a focus on continuous improvement and operational rigor.
• Cross-Functional Leadership & Influence: Collaborate with senior stakeholders across marketing, analytics, product, and business teams to align strategies, secure buy-in, and deliver cohesive customer experiences across channels and geographies.
• Insights, Measurement & Optimization: Dive deep into campaign performance data to surface insights that inform future planning. Continuously refine targeting, messaging, and creative to amplify impact and customer delight.

A day in the life No two days look the same in this role. You might start a day reviewing results from a recent global campaign. By midday, you're brainstorming the next campaign idea with stakeholders discussing the offer, channels and launch plan and in evening you could be aligning stakeholders across regions to bring a new campaign to life or refining an existing campaign for greater impact or working with our data partners to build enhanced reporting. Every day, you'll balance creativity with analytical rigor, testing ideas, learning fast, and scaling what works, all to delight customers and drive measurable growth.

Basic Qualifications

• 5+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Preferred Qualifications

• Experience working cross-functionally across marketing, product management, analytics, UX, and research
• Experience in written and verbal communication skills to communicate with technical and non-technical audiences, including senior leadership
• MBA
• Proven track record of developing innovative, customer-centric marketing campaigns with experience in experimental design and A/B testing.
• Experience with customer segmentation, targeting, marketing optimization, and experimentation.
• Experience in e-commerce, digital products or entertainment industries, preferably in a global setting.
• Proven track record of developing innovative, customer-centric marketing campaigns with experience in experimental design including A/B testing, Multi-Variate Testing or both.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.