Product Marketing Manager - 2085294

Product Marketing Manager

Apex is hiring a Product Marketing Manager for a contract role. The post-sale monetization marketing team focuses on driving awareness and engagement to the experiences we have for players outside of the core game experiences. We are on the lookout for a Product Marketing Manager to champion our ongoing business that powers our post-sale monetization offerings including:

• Realms: Our personal server subscription, enabling up to 10 friends to engage asynchronously across platforms in a persistent world.
• Marketplace Pass: Our fresh content-driven subscription, providing players with a monthly updated catalog of add-ons, worlds, skin packs, and more to discover.
• Marketplace DLC and Sales: Regular sales to bolster continued engagement and support of our key DLC projects.

You will work with disciplines across the organization to define strategy, develop go-to-market plans, and execute best-in-class campaigns across multiple channels. You will have a direct impact on the growth of our subscription and services businesses. This is a great opportunity to enter a role that can have an immediate, direct, visible and revenue impact on the business.

Responsibilities:

• Create, manage and implement the marketing of monthly subscription service updates for our subscription services, to help drive acquisition, engagement and retention of subscribers.
• Lead go to market strategy for our regular catalog sales, driving interest and conversion.
• Work with our partnerships team and external partners to launch DLC collaborations for key brands.
• Work closely with a cross functional team, including partnering with engineering leads, data science, creative teams in Stockholm, and marketing leads, to create, own and execute the product go-to-market plans for key marketplace content updates and subscription services. Includes outlining KPIs, defining innovative ways to continually drive player acquisition / reengagement, and identify opportunities to drive marketplace conversion.
• Partner with the Business Owner of Realms Plus and Marketplace Pass, to identify and then execute how Marketing can assist with activities and features that reduce churn and increase subscriber engagement with the service. As new features are added to the Realms Plus and Marketplace Pass subscriptions, develop marketing plans to promote the new features and ensure that marketing content is kept up-to-date to drive acquisition. Identify tactics to help drive acquisitions of new subscribers. Work with the lifecycle team to drive ongoing lifecycle campaigns to subscribers to engage and retain.
• Work with the IMC and media teams to develop paid media campaigns that drive continued acquisition and retention for Marketplace Pass and Realms.
• Partner with the Player Lifecycle Management team to develop in-game messages that help players to retain and engage with our subscription services and online experiences.
• Author brand briefs and provide consumer, category, and brand direction to the studio, marketing, and community teams to maintain 360-degree marketing consistency across all games, platforms and channels.
• Main marketing areas include digital owned channels, website, digital advertising, in-game, offline activities, such as partner/creator outreach, retail, lifecycle capabilities and event strategies.
• Coordinate with the Community and Editorial team to influence Community/Editorial engagement strategy and schedule for subscriptions and multiplayer experiences.
• Regularly present and report to team managers, stakeholders, and leadership, on marketing strategies, plans and findings.
• Manage relationships with internal stakeholders.
• Provide feedback on Market Research as necessary.