Marketing Operations Analyst

Marketing Operations Analyst

Join our dynamic Operations team as we empower our visionary and ever-evolving Marketing organization through data-driven insights and operational excellence across all functions, including campaigns, learning and enablement, social listening, and more. We're seeking a motivated and detail-oriented individual with a passion for analytics to be a key contributor in driving business planning and effectiveness. As a vital partner to the Marketing team, you'll play a crucial role in monitoring performance, informing strategic adjustments, and fostering a data-driven culture by providing expertise and championing data literacy.

Responsibilities:

• Interact with and analyze data from various sources and platforms relevant to Marketing (e.g., campaign automation, CRM, data warehouse, CDP, LMS/CMS, 3rd party data, social listening), with the ability to connect and synthesize insights across these diverse datasets.
• Translate data into actionable insights and recommendations that help to drive business outcomes.
• Collaborate with various teams and stakeholders to define and refine measurement and evaluation strategies for Marketing activities, such as:
• Campaign Optimization: Analyze website content engagement metrics and campaign ROI to identify top-performing assets and optimize messaging strategies for increased conversion and engagement.
• Learning & Enablement Effectiveness: Evaluate learning path architecture and training/enablement content engagement to ensure they are driving targeted business outcomes and learner success, while establishing auditing cycles for content relevance.
• Social Intelligence: Analyze social listening data to understand audience sentiment, identify trends, and inform marketing strategies and content creation.
• Assist and coach others in the analysis of data and development of insights and narratives and foster a data-informed decision-making culture within the Marketing team.
• Implement and maintain event tracking using analytics tools, ensuring data accuracy and completeness.
• Use data tools for manual import/export.
• Develop and maintain reports and dashboards.
• Help ensure the health of multiple databases during platform implementations, migrations, etc. by developing and implementing data quality checks and monitoring processes.

Deliver high-value outcomes while participating in problem-solving, such as:

• Work with data limitations and find creative solutions to extract meaningful insights.
• Proactively identify and address data tracking gaps, while improving data quality.
• Work through the challenges of current platform limitations, while understanding the platform's future state.
• Proactively identify opportunities for data-driven improvements across marketing functions.

Key Skills:

• Proficiency in the usage, configuration, and management of:
• Data visualization and reporting tools (e.g., Tableau, Power BI, Looker Studio).
• Analytics tools (e.g., GA4, Adobe Analytics, etc.).
• Tag management systems (e.g., Google Tag Manager, etc.).
• Data querying and manipulation tools (e.g., SQL).
• Demonstrated ability to analyze complex data sets and identify trends and insights.
• Experience with data modeling and/or ETL processes.
• Proven ability to formulate and test data-driven hypotheses.
• Strong proficiency in the development of data-driven narratives.
• Excellent communication skills to clearly articulate information and ability to build compelling presentations and reports to clearly convey complex information.
• Proficiency in Google Suite and Microsoft Office.
• Statistical knowledge (e.g., understanding of statistical significance, correlation vs. causation, etc.) and a solid understanding of principles and methodologies relevant to marketing analysis (e.g. A/B testing, regression analysis, segmentation).
• Ability to build effective relationships with key business stakeholders and form productive partnerships.