Marketing Manager

Marketing Manager Opportunity

We have an exciting opportunity on the bank's marketing team! The Marketing Manager works closely with the Marketing Director to develop strategies and marketing initiatives for designated markets, divisions, and lines of business focusing on consumers, small businesses, and the home loan division. This role serves as a strategic business partner driving strategy, channel coverage, and key performance indicators (KPIs) for marketing efforts. The Marketing Manager develops and executes effective marketing strategies that support the business units' goals and objectives. The role requires close collaboration with other Marketing team leads to develop, deploy, and optimize customer engagement by leveraging marketing channels, insights, and innovations, while staying true to the Washington Trust Bank brand. This position is a senior-level strategic business partner to their designated markets and business lines. The Marketing Manager will develop relationships with business partners that facilitate growth and leverage opportunities.

Bank Overview: Founded in 1902, Washington Trust Bank remains proudly independent. For more than 120 years, we have been focused on long-term client relationships. We dedicate our strengths as an independent regional bank to serving clients who understand the value of an established banking relationship and who seek tailored financial products and services. Our heritage and mission remain clear today: we will be the best at understanding and meeting the financial needs of our customers. Executive Chairman Peter Stanton is the fourth generation of his family to lead the Bank, growing from its small Spokane headquarters in 1902 to an $11B financial institution with 40 locations throughout Washington, Idaho, and Oregon. We enjoy an advantage over our publicly traded competitors because we focus on long-term goals rather than quarterly results. We base our decisions on what is happening in our communities and what is right for our customers. We have never strayed from our commitment to client service, continuing to grow our commercial, private banking, wealth management, small business, and consumer portfolios even in the most challenging macroeconomic environments. Our sound business practices, innovation, knowledge, and expertise have seen us through both the best and the most difficult economic cycles. Washington Trust's longevity and success are a testament to our unwavering commitment to our clients and our employees.

Location: Tower East - 12th Fl 601 W 1st Spokane, WA 99201. This position is eligible for hybrid work.

Essential Functions:

• Lead major projects and oversee marketing plan executions spanning several business partners.
• Serves as project manager and target market authority within a client group.
• In partnership with business units, drive the development of planning documents and marketing strategy.
• Champion smart, strong, and creative strategies while effectively representing the customers' and the bank's business units at all phases of the work.
• Initiate and oversee client deep-dives and additional research.
• Identify opportunities to add more value to client work and serve as a leader in problem solving with client concerns as needed.
• Key project manager on assigned business unit strategies and projects, including project intake, creative strategy, sign-off and kick-off to internal production and creative teams, and continual project follow-up.
• Manage communications and approvals at appropriate stages of a project, keeping all stakeholders involved and informed.
• Drive synergy between all functional teams (digital, PR & social media, insights, creative, media, etc.).
• Responsible for developing and implementing strategic marketing plans in partnership with the Marketing Director and to support customer acquisition, retention, and the goals and objectives of the markets and business lines.