Global Marketing Analytics Manager

Global Marketing Analytics Manager

At Sonos we want to create the ultimate listening experience for our customers and know that it starts by listening to each other. As part of the Sonos team, you'll collaborate with people of all styles, skill sets, and backgrounds to realize our vision while fostering a community where everyone feels included and empowered to do the best work of their lives. Sonos Consumer Marketing is at the very heart of introducing the Sonos experience to the world. We are the storytellers, analysts, and strategists charged with building meaningful connections with our customers and expanding the brand's global reach. Our work has a direct line to business growth, where we bring the brand to life through impactful, data-driven campaigns. Our approach ensures every investment drives meaningful results. The team is dedicated to attracting new listeners, fostering our loyal community, and securing our place as an innovative leader in home audio.

As the Global Marketing Analytics Manager, you will be a crucial individual contributor within the Marketing Transformation & Operations team. You'll use your expertise to analyze a multitude of marketing inputs and outputs, democratizing data through the creation of integrated frameworks, testing agendas, and dashboards. You will manage and partner with agency resources to deliver deep, actionable insights that inform our strategic decisions and tactical optimizations across all global markets. Your analytical prowess will directly shape how we measure success and drive the next chapter of Sonos' growth. Some roles require an office while others may be done remotely. This position is considered hybrid, allowing for a combination of remote work and in-office collaboration. Qualified applicants must live within commuting distance of our Boston or Seattle office locations.

Global Marketing Analytics & Insights

Serve as the global subject matter expert for marketing analytics, providing a unified and comprehensive view of our brand and campaign performance across all channels and regions. Analyze a multitude of marketing inputs and outputs to generate deep, actionable insights, translating complex findings into clear, concise, and compelling recommendations for marketing leadership and cross-functional partners. Oversee the development and implementation of robust measurement frameworks to evaluate the ROI of marketing campaigns and initiatives, utilizing econometrics models, incrementality solutions, and modern attribution.

Data Democratization & Technology

Lead efforts to democratize marketing data by creating and maintaining integrated dashboards and data visualizations that provide self-service access to key insights across the organization. Define and champion the strategic roadmap for our marketing analytics technology stack, ensuring the integrity and accessibility of data for a holistic view of customer journeys and campaign performance. Develop and manage the marketing analytics testing agenda to inform strategic decisions and optimize global campaign performance. Collaborate with engineering, data science, and finance teams to ensure data pipelines and tools are robust, scalable, and meet the evolving needs of the marketing organization.

Agency & Cross-Functional Collaboration

Manage and partner with agency resources, providing clear direction and oversight to ensure deliverables are high-quality and aligned with business objectives. Collaborate with engineering, data science, and finance teams to ensure data pipelines and tools are robust, scalable, and meet the evolving needs of the marketing organization. Serve as a key strategic partner to marketing leaders and regional teams, advising on data-driven approaches to optimize marketing spend and resource allocation.

What you'll need 5-7+ years of experience in a hands-on, dedicated marketing analytics or a similar data-focused role. Demonstrated expertise in marketing measurement, including attribution modeling, econometrics (MMM), and campaign performance.