Enterprise Imaging Marketing Director

Enterprise Imaging For Radiology Marketing Director

Agfa HealthCare, a division of the Agfa-Gevaert Group, headquartered in Mortsel, Belgium, focuses on providing best-of-suite imaging IT software solutions that enable secure, effective, and sustainable imaging data management. The Enterprise Imaging for Radiology Marketing Director is responsible for all downstream marketing and sales enablement to achieve the AGFA strategic, business, customer satisfaction, and success goals in North America for our Enterprise Imaging platform. The Director is also responsible for the relevant upstream activities related to market segmentation, competitive play, and related market requirements. This encompasses managing our NA Advisory Board for Radiology as well as other consultative sources on challenges, needs, and requirements.

What You'll Do (Duties & Responsibilities):

• Grow the NA Enterprise Imaging business by developing, driving, monitoring, and leading sales and marketing programs and tactics for upgrading existing accounts, capturing net new clients, and upselling and cross-selling opportunities that achieve regional order intake, revenue, and profitability goals.
• Expert in positioning and promoting Cloud/SaaS and Artificial Intelligence (AI) solutions to drive market penetration, accelerate customer acquisition, and deliver measurable growth through compelling value propositions and go-to-market strategies.
• Develop and operationalize targeted sales placemats aligned to key account priorities and value propositions to drive engagement and revenue.
• Lead RFP optimization-standardize intake, templates, and review checkpoints-to streamline proposal operations and improve win rates.
• Design and manage Install Base (IB) programs that expand share of wallet, strengthen retention/referenceability, and enable cross-sell/upsell motions.
• Plan and execute local events and tradeshows (including pre-event content, onsite activation, lead capture, and post-event follow-up) in collaboration with the global team, to build a qualified pipeline and deepen customer relationships.
• Ensure marketing metrics alignment-win/loss analysis, market share tracking, funnel conversion, velocity, and campaign ROI-to inform strategy and optimize outcomes.
• Assess business success parameters (wins/losses, funnel volume, velocity, sales performance, order intake, revenue generation, margin) Build and maintain analytics dashboards (e.g., CRM/BI) that provide timely visibility into pipeline health, market share trends, and performance KPIs for leadership and field teams.
• Collaborate cross-functionally with Sales, Customer Success, Product, and Global Marketing to align plays, messaging, reference sites, and partner motions that amplify IB and event strategy.
• Establish continuous improvement loops: feed win/loss insights back into sales placemats, proposals, and campaign targeting to raise conversion quality and velocity.

What You'll Bring:

• 7-10+ years in marketing, sales enablement, or growth roles; experience in enterprise software as a service (Cloud/SaaS) or healthcare IT preferred.
• Proven track record supporting RFP processes end-to-end (intake, solutioning, bid management, submission, debrief).
• Demonstrated success managing IB programs and driving cross-sell/upsell, retention, and referenceability outcomes.
• Strong command of marketing analytics.