Broadband Integrated Marketing Manager - Owned Media

Integrated Marketing Manager For Owned Media

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The Integrated Marketing Manager for Owned Media is a key member of the Home Internet Marketing team, responsible for maximizing the performance and strategic impact of T-Mobile's owned digital properties - including t-mobile.com and the T-Life app - as critical advertising and conversion channels. This role will define how our owned media ecosystem drives awareness, engagement, and acquisition for T-Mobile Home Internet, ensuring every digital touchpoint delivers an optimized, customer-centric experience that advances commercial goals. The ideal candidate blends performance marketing, content strategy, UX optimization, and channel analytics expertise, partnering across marketing, digital, analytics, and creative teams to develop and execute integrated campaigns that fully leverage owned digital real estate. This is a hybrid position that requires being in-office at least 3 days per week.

Key Responsibilities

Owned Media Strategy & Planning

• Develop and execute comprehensive strategies for t-mobile.com and the T-Life app that position these owned platforms as high-impact marketing and conversion channels for T-Mobile Home Internet.
• Define channel objectives, success metrics, and content frameworks to drive acquisition and engagement goals.
• Partner with media, CRM, and brand teams to integrate owned media plans within broader cross-channel marketing strategies.

Optimization & Performance Management

• Use analytics, A/B testing, and performance insights to continually optimize owned-channel placements, content, and user flows for conversion.
• Collaborate with analytics and MarTech teams to ensure measurement, attribution, and reporting frameworks are aligned with marketing KPIs.
• Maintain deep understanding of digital consumer journeys and identify new opportunities to enhance conversion performance and retention.

Integrated Campaign Development

• Partner with Integrated marketing campaign leads, creative, commercial, and product teams to plan and execute campaigns that leverage owned media assets to support launches, seasonal promotions, and brand initiatives.
• Coordinate asset development, messaging hierarchy, and targeting strategy across the web and app ecosystems.
• Serve as the connective tissue between campaign planning and digital activation, ensuring consistent execution and on-brand storytelling across owned surfaces.

Cross-Functional Leadership

• Collaborate with UX, digital product, and development teams to prioritize marketing opportunities and ensure seamless implementation of creative assets and experiences.
• Align with media and channel leads (paid, CRM, social, retail) to ensure cohesive messaging and optimal channel interplay.
• Partner with analytics and operations teams to track and communicate performance outcomes, insights, and optimization roadmaps.

Governance & Best Practices

• Maintain clear documentation of processes, content standards, and decision frameworks to support transparency and scalability.
• Champion best practices in tagging, naming conventions, and data governance across owned marketing channels.
• Drive continuous improvement of owned-media operations, tools, and workflows.

Qualifications

• 6 years of experience in digital marketing, media planning, or performance marketing, with a focus on web or app-based owned channels.
• Strong understanding of digital advertising, cont