Manager, Brand Marketing

LATAM Brand Marketing Manager – HBO Max

The LATAM Brand Marketing Manager – HBO Max plays a pivotal role in leading high-impact brand initiatives across Latin America. This position is responsible for the strategic execution of upper funnel campaigns, ensuring alignment across markets and cross-functional teams. The role also oversees reporting, guideline training, and regional brand consistency.

This manager will act as a connector between creative, media, local go-to-market (GTM), social, and PR teams, driving collaboration and ensuring campaigns are executed with excellence and in line with brand guidelines.

Your role accountabilities:

• Contribute to the long-term brand strategy across LATAM, building a unified identity that resonates with the region’s diverse cultural nuances.
• Lead the development and execution of complex brand campaigns focused on driving awareness and impact across LATAM.
• Manage campaign timelines, deliverables, and cross-country coordination to ensure seamless execution.
• Ensure brand guidelines are consistently updated and adopted across all regional markets.
• Oversee internal processes to guarantee timely and efficient campaign delivery.
• Coordinate strategic reporting and post-campaign analysis, including insights and post-mortem evaluations.
• Serve as a key liaison between creative, media, GTM, social, and PR teams to ensure strategic alignment and integration.
• Coordinate earned media ideas, supporting stakeholders in development and rollout.
• Support peers and stakeholders with brand inputs, fostering a culture of collaboration and excellence.

Qualifications & Experience:

• Proven experience in brand marketing, with a focus on large-scale, multi-market campaigns.
• Strong project management and prioritization skills, with the ability to operate effectively under pressure.
• Strategic mindset with a keen ability to identify opportunities and drive impactful solutions.
• Demonstrated success in cross-functional collaboration and stakeholder alignment.
• Analytical thinking and data-driven decision-making.
• Expertise in branding and media, with a deep understanding of LATAM markets.
• High level of agility and adaptability in a fast-paced environment.
• Excellent communication skills, including clear and confident interaction with senior stakeholders.
• Fluent in English.
• Fluent in Spanish and/or Portuguese.

Other nice to have:

• Experience in regional/global projects involving coordination with international teams.
• Familiarity with brand tracking tools and campaign performance analysis.
• Experience mentoring and developing talent within marketing teams.
• Background in entertainment, media, or streaming industries is a plus.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds, and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, union status, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

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