Director, Product Management - Retention, CNN Digital Products & Services

Director of Product, Subscriber - Retention

CNN is seeking a Director of Product, Subscriber - Retention to join our Revenue and Growth Product team and lead our retention strategy and execution for our direct-to-consumer subscription business. Working closely with your partners in growth marketing, engineering, design and analytics, you will be responsible for the end-to-end subscriber lifecycle with a singular focus on reducing churn, increasing engagement, and maximizing customer lifetime value. The growth and sustainability of CNN's digital subscription business is a core pillar of WBD's long-term strategy, and this role is central to that effort.

Your Role Accountabilities…

• Retention Product Strategy & Ownership: Define and lead CNN's subscriber retention product strategy, translating data-driven insights into high impact product led initiatives across onboarding, subscriber engagement and churn mitigation, with accountability for key retention metrics.
• Roadmap & Execution: Identify high-impact retention opportunities based on user needs, behavioral insights, and business priorities. Translate those opportunities into a clear, prioritized roadmap and partner with engineering, design and growth marketing to execute. Align cross-functional stakeholders around retention strategy and execution to deliver measurable results.
• Data-Driven Experimentation & Optimization: Champion a test-and-learn culture by partnering with research, design, and analytics to validate hypotheses through experimentation and continuous optimization. Leverage churn propensity models, behavioral signals, and cohort insights to design and execute targeted retention initiatives that reduce churn and improve the subscriber experience.
• Team Leadership: Build, manage, and develop a high-performing team of collaborative, data-driven product managers. Set a high bar for product discovery, experimentation, and customer-centric decision-making while coaching and mentoring team members for growth.
• Cross-Functional Leadership & Communication: Serve as the primary retention product leader for senior stakeholders and cross-functional partners. Represent retention product priorities and roadmaps at all levels of the organization, including executive leadership, using clear storytelling and data to drive alignment and inform company-level decisions.

Qualifications & Experience…

• 6+ years of product management experience in a direct-to-consumer subscription business, with significant focus on retention.
• Proven track record of improving retention metrics through product-led initiatives spanning onboarding, engagement and voluntary and involuntary churn reduction.
• Deep expertise with product management best practices including techniques for identifying customer needs, hypothesis-driven roadmaps, prototyping, AB testing and user-centered design.
• Experience leading products across the full lifecycle, from initial concept and discovery through launch, iteration, and optimization.
• Exceptional cross functional leadership, collaboration and stakeholder management skills, with the ability to influence and align teams without formal authority.
• Experience growing and managing a team of product managers, setting clear expectations, and inspiring them to grow and succeed.
• Deep understanding of retention and engagement KPIs (e.g., voluntary and in voluntary churn rate, cohort analysis, LTV, NPS) and how to use them to inform product strategies.
• Excellent communication and storytelling ability across all levels of the organization, including experience presenting product strategy and outcomes to executive stakeholders.