Dir, Advertising Analytics, CNN Digital Products & Services

Director Of Advertising Analytics

Welcome to Warner Bros. Discovery… the stuff dreams are made of. When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next.

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

We are CNN. The world's most essential and engaging source of digital news. We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place.

Your New Role...

We're seeking a Director of Advertising Analytics to lead the team responsible for aligning business metrics and identifying data-driven revenue opportunities to move our digital business forward. This role is at the intersection of journalism, audience behavior, and product innovation. The ideal candidate brings experience in data modeling, experimentation and innovative ad products.

Your Role Accountabilities...

• Hire and develop a team of analysts to create actionable insights to maximize ad revenue.
• Partner with Data Engineering, set ad data strategy and evaluate source system datasets to determine appropriate transformations to fulfill operational and reporting needs.
• Establish baseline metrics for the Revenue Enablement Mission and partner with stakeholder Operations, Product & Sales teams to ensure consistency of usage.
• Along with the Ad Sales and larger Data organization, launch a CNN 1st party data program that makes use of CNN's competitive advantages to target ads more effectively.
• Using a combination of exploratory data analysis, industry trends and alignment with counterpart teams and leaders, identify levers for advertising business performance.
• Deeply understand the ads ecosystem and corresponding data flows to identify commercial opportunities and paths to execution.
• Partner with adjacent data and analytics teams to build sustainable data models to service the entire Digital Products & Services organization.

Qualifications & Experience...

• Demonstrated track record of high impact in a fast-paced environment.
• Expertise in analytics tools: SQL, ETL / ELT, Python / R, visualization tools (Looker, Tableau, Domo, etc.).
• Curiosity and initiative in adopting new technologies, particularly in GenAI / ML.
• Minimum 9 years of experience working in analytics, data engineering, data science, business intelligence or related capacity.
• 3+ years of experience managing technical teams.
• Excellent communication and interpersonal skills.
• Prior experience in advertising and ad tech preferred.