Creative Director, Originals Marketing

Creative Director, Originals Marketing

Welcome to Warner Bros. Discovery… the stuff dreams are made of. When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next… From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

The Creative Director, Originals Marketing is a culturally fluent, big-idea-driven creative leader responsible for shaping the creative vision for HBO and Max Originals marketing campaigns. This role goes beyond asset creation – it's about telling stories around our greatest content, shaping how our Originals show up in the world, and leveraging our IP to break through the noise and spark conversation.

This role sits at the intersection of storytelling, design, and cultural impact. With a sharp focus on big-idea thinking, the role requires someone who can generate and turn creative concepts into reality across multiple touchpoints — social, key art, A/V and experiential. In close partnership with internal teams and external agencies, the Creative Director will lead the development of globally scalable and platform-native ideas that make our shows feel essential to the cultural moment.

From the earliest positioning through full-funnel execution, the Creative Director will champion experimentation, elevate our creative standards, and ensure a cohesive storytelling vision at every audience touchpoint. As the global creative lead, this role will also collaborate with international marketing teams to translate the overarching strategy into locally resonant work – ensuring our campaigns feel globally integrated but also deeply relevant in regional markets. This work will drive engagement around our Originals and help cement HBO Max as a premium streaming destination with bold, ownable creative that consistently provokes emotion and builds fandom. The Creative Director works in close partnership with the Strategy Director and reports to the VP, Originals Marketing.

Your Role & Responsibilities

• Oversee and execute best-in-class creative content for HBO and Max Originals marketing campaigns from inception through delivery.
• Craft the overarching 360° campaign creative strategy (in collaboration with strategic partners). Interpret strategy and audience insights to align with content and storytelling, delivering fresh and premium creative materials that ladder up to a broader campaign vision and can be applied across all consumer touchpoints.
• Deliver big ideas that breakthrough in a cluttered, competitive consumer landscape. Take bold swings with unique and memorable creative grounded in strategy and insights.
• Lead a creative team who all contribute to best-in-class execution in a collaborative and nimble team environment, empowering team members to take ownership and contribute to overarching plans.
• Manage the creative process end-to-end (on-set content ideation and capture, marketing shoots, key art, AV, digital, social) with internal partners and/or external agencies.
• Working with external agencies, lead the art direction and development of a cohesive key art suite – from early concepting to final delivery.
• Oversee multiple complex projects while identifying, communicating, and driving forward clear next steps.
• Lead the development and execution of social/editorial creative stunts that drive conversation, shareability, and talent/press amplification.
• Collaborate with international marketing teams to adapt global creative strategies into culturally resonant, locally impactful campaigns.
• Analyze performance analytics to make informed creative decisions and audience pivots.
• Deftly manage, communicate, and persuade talent and stakeholders (showrunners/filmmakers, producers, actors).
• Partner closely with the strategy team members, Programming/Content teams, growth marketing, product marketing, media planning, editorial merchandising, PR, and other cross-divisional teams to lead multiple concurrent campaigns.
• Track creative budgets across multiple campaigns, ensuring efficient resource allocation.

Qualifications & Experience

• At least 8 years of creative experience in the entertainment or creative advertising industry executing marketing campaigns, and at least 3 years of experience managing a team.
• Develop a positive culture that instills empathy and fosters inclusion.
• Possess a sincere love for streaming entertainment, television, movies, and storytelling.
• Demonstrate an ability to lead highly creative campaigns, with the ability to meet a high bar of quality content creation.
• Proven ability to art direct and guide designers/agency partners, with a strong understanding of composition, typography, photography, and visual storytelling.
• Direct, coach, and mentor team members on how to successfully execute a campaign and navigate the complexities and intricacies with key stakeholders, deadlines, and business priorities.
• Excel at pitching creative and persuasive communication.
• Oversee the development of multiple members of a team -- motivate effectively, prioritize work, define clear expectations, give constructive and actionable feedback for development.
• Exercise good creative judgment and understand how to balance what is best for the team, campaign, and the business overall.
• Understand the current dynamic entertainment and streaming landscape, competitive creative campaigns and consumer trends, as well as shifts in our business needs.
• Build and maintain strong and collaborative relationships across the enterprise organization, including effective communication skills and conflict resolution.

Championing Inclusion at WBD Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law. If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request. In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $154,000.00 - $286,000.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.