Sr Manager, Product Marketing / Partnerships (walgreens Advertising)

Sr Manager, Product Marketing / Partnerships (Walgreens Advertising)

Job Summary: Responsible for developing and executing product marketing strategies to drive awareness, adoption, and revenue for Walgreens Advertising Group's suite of solutions. Leads go-to-market efforts, manages cross-functional alignment, and ensures the voice of the customer informs ongoing product evolution. Accountable for identifying growth opportunities, crafting compelling value propositions, and enabling sales and operations teams to achieve strategic objectives. Outcomes have a significant impact on program revenue growth, market competitiveness, and customer satisfaction.

Job Responsibilities:

• Develops and executes comprehensive product marketing plans to support Walgreens Advertising Groups (WAG) objectives across onsite and offsite advertising solutions
• Defines and articulates the value proposition for WAG’s product portfolio leveraging customer insights and market data to inform messaging and positioning
• Partners with Walgreens Product Management & Vendor Development teams to align go to market strategies with product development ensuring successful launches and sustained adoption
• Develops training and enablement materials to equip sales and operations teams with the knowledge and tools needed to drive adoption and revenue growth
• Conducts market research and competitive analysis to inform product enhancements pricing strategies and value messaging
• Collaborates with executive leadership and cross functional partners to align product marketing activities with corporate growth objectives and customer needs
• Leads customer engagement initiatives including gathering feedback identifying market gaps and informing product innovation
• Builds and manages Key Performance Indicators (KPIs) to measure product marketing effectiveness adjusting strategies as needed to optimize results
• Supports financial planning by aligning product marketing initiatives with budget and revenue targets ensuring program profitability
• Represents WAG externally with customers partners and at industry events to build brand awareness and strengthen market presence
• Mentors and develops staff through training and coaching fostering a collaborative and inclusive environment
• Partners with Legal Privacy and Compliance teams to ensure product marketing materials and campaigns adhere to regulatory and privacy standards
• Serves as the Walgreens advertising expert for privacy and data governance

About Walgreens

Founded in 1901, Walgreens has a storied heritage of caring for communities for generations and proudly serves nearly 9 million customers and patients each day across its approximately 8,500 stores throughout the U.S. and Puerto Rico, and leading omni channel platforms. Walgreens has approximately 220,000 team members, including nearly 90,000 healthcare service providers, and is committed to being the first choice for retail pharmacy and health services, building trusted relationships that create healthier futures for customers, patients, team members and communities. Walgreens is the flagship U.S. brand of Walgreens Boots Alliance, Inc. Its retail locations are a critical point of access and convenience in thousands of communities, with Walgreens pharmacists playing a greater role as part of the healthcare system and patients care teams than ever before. Walgreens Specialty Pharmacy provides critical care and pharmacy services to millions of patients with rare disease states and complex, chronic conditions.